Africana Experience Live takes Hackney by storm
The Africana Group, known for its innovative explorations of African culture, design and lifestyle, has become synonymous with African luxury on the continent. The group taps into the global obsession with Nigerian culture, lifestyle and fashion and positions itself as a destination destination for the diaspora looking to experience the best the continent has to offer in fashion and lifestyle bringing culture to the UK luxury market with a triple-day experiential residency, The Africana Experience Live.
Charles Oronsaye, CEO and Founder of Africana Group worked with producer Sally Ogbonna and event organizer Bhavini Kaher to transform Indra Studios in Hackney into an immersive sensory delight that allowed customers to experience the diverse style offerings of Africana lifestyle while enjoying stunning art, music and Nigerian cuisine.
The three-day event opened with the launch of the “Art of Life” collection, a stunning fusion of urban clothing and accessories.
The collection debuted in a presentation format to allow guests to explore the collection more intimately while renowned Nigerian DJ Ms. DSF worked the crowd and MC Osi Suave welcomed guests. Guests were encouraged to interact with the new collection and were granted exclusive access to purchase pieces from the latest limited collection, as well as the rest of Africana Group’s product and lifestyle offerings.
Guests also had the rare opportunity to interact with the work of visionary Cameroonian artist Beya Gille-Gacha, artist in residence for African Experience Live. DJ Spruha and DJ Tex transported guests to the eclectic dancefloors of Lagos, Accra and Johannesburg with eclectic mixes crossing the soundscapes of Afrobeats, Amapiano and Hip-life.
On the final day, Joy Osadolor, representing Team Africana, expressed her sincere gratitude and expressed optimism for the future. Leading the talented sales team, comprising two exceptional members from Nigeria, Joy ensured that every customer enjoyed a refreshing and seamless shopping experience, encapsulating the essence of Africana’s dedication to excellence.
Speaking at the event, Group CEO Charles Orosanye said: “Our goal at Africana Group is to elevate the African cultural landscape. The Africana Experience Live was just another milestone in this project and its success is a testament to our commitment to impact and our relentless pursuit of excellence.
Building on the success of Africana Experience Live in London, Africana will launch its next brand activation in July in Abidjan, Ivory Coast. This exciting event will reinforce the brand’s mission to celebrate and amplify African creativity, uniting fashion, art and community on an even larger scale.
About Africana
Africana is a pan-African lifestyle brand with a global vision, dedicated to elevating style and confidence through a unique fusion of tradition and contemporary design. Africana Experience Live embodies this commitment, presenting the pinnacle of African creativity to a global audience. From its heritage-rich beginnings, Africana has become a global emblem of African elegance and innovation.
AFRICANA: +234 818 518 8599 | (email protected)
