Every morning at 5 a.m., Thanh Thuy, 29, puts on his running shoes, a habit that has allowed him to complete 21km and 42km runs 11 times in the past year.
Thuy runs 30 minutes every day. She chose a park near her home as her practice location. She walks, stretches, then goes home to make breakfast so she can be on time for work. Thuy had never played sports before. She changed her lifestyle and became a running “fan” after participating in the AIA Vitalité healthcare program in 2022.
Starting with small-scale tournaments, she progressed to half marathon and then full marathon.
Thuy, who doesn’t place too much emphasis on performance, sees sporting activities as pieces of a puzzle that complete the picture of a healthy lifestyle and daily self-love.
Dang Hoang Son, 30, like Thuy, enjoys a variety of hobbies, from architectural drawing to piano to photography, but he doesn’t like to exercise. However, Son, on the other hand, has maintained his enthusiasm for getting up early every day after participating in the AIA Vitality sports challenges for several months. “I could climb mountains, run trails and run 13 miles, which I always thought was unimaginable,” he said.
AIA has motivated 10,000 people to live healthier lives, including Thuy and Son.
This October marked the first anniversary of Vitality AIA’s efforts to encourage sportsmanship among its employees, customers and partners. They asked each other to form exercise groups to practice from street corners to parks.
At the end of the session, everyone opened the phone app, eager to see how many healthy living points they had earned and what weekly and monthly challenges remained unfinished and encouraged each other to keep trying.
More than just a physical activity scoring app, AIA Vitality is a program that helps users choose a healthier lifestyle through tools, support and incentives to encourage positive habits like regular exercise, a healthy diet and regular health check-ups.
This also represents a long-term visionary effort on the part of AIA Vietnam. Since its launch, its mission has continued: to help Vietnamese people live healthier, longer and better lives.
In February, AIA Vietnam integrated the healthy living program with AIA Vitality into the integrated life insurance product “Uplift your life 10+ with Vitality” to realize the brand promise. In addition to the vouchers, customers will also receive a maximum bonus of 40% of the insured amount by practicing a healthy lifestyle and switching to AIA Vitality.
After getting to know AIA Vitality, the company continuously implemented many interesting challenges, gradually creating healthier lifestyle habits for employees from the first year of membership.
One of the most dramatic challenges includes 100 hours of conquering Son Doong, the Quang Binh Discovery Marathon 2023, the Vitality 10+ Race and awakening to a healthy lifestyle with AIA Vitality, with the prize being the opportunity to see Tottenham Hotspurs, the AIA Global Brand Ambassador, compete in Singapore.
In addition, there are countless challenges to encourage members to live healthily so that they can receive vouchers ranging from 50,000 to 500,000 VND and up to 9 million VND per year.
According to Tran Thi Ai Lien, Human Resources Director of AIA Vietnam, AIA Vitality systematically delivers “healthy living hormones” day after day, month after month, into the blood of every employee.
“The result after a year of perseverance is that 100% of AIA Vietnam employees understand the importance of a healthy lifestyle, 80% of employees actively interact with AIA Vitality, 75% of employees have achieved Silver membership or higher and 48% of employees are confirmed to be in perfect health (via insurance claim numbers),” Lien said.
The entire program, which has nearly 10,000 members, 28% of whom are Silver or above with an average interaction rate of 40%, has shown impressive results after just one year of launch.
Silver rank means that each person must reach 10,000 to 20,000 points. Composite Activity Score: Basic Health Check (maximum 5,000 points per year), Weekly Exercise Challenge (15,000 points per year), Sleep Improvement (1,830 points per year), Fish Task Medical Examination ( 500 points per year), dental exam (1,000 points per year). points per year) or a comprehensive exam (1,000 points each).
“AIA Vietnam believes that to convey the message of a healthy lifestyle to customers, every employee and agent must be someone who ‘wholeheartedly loves and practices’ this lifestyle, every day,” Lien said.
AIA Vitality is also considered the “backbone” of the physical training activity series, which is part of the wellness benefits program with four pillars: physical strength, financial strength, mental strength and inner strength for the AIA Vietnam team.
Wanda Britton, Chief Customer Officer of AIA Vietnam, said that the synchronous and comprehensive implementation of their customer-centric strategy enabled them to rise to the top spot in the Net Promoter Score 2023, a measure of satisfaction and of customer loyalty, according to a study by IPSOS Vietnam. .
Phung Ba Khang, director of marketing and proposition, said AIA Vitality contributes strongly to three of the five pillars of the group’s ESG strategy.
Across 10 markets, AIA continues its ambition to become a global leader in sustainability by comprehensively implementing five pillars: health and well-being, sustainable investing, sustainable operations, people and culture, and effective governance for customers, shareholders, employees, partners and communities.
Since 2020, AIA Vietnam has moved from the role of “payer” in life insurance to that of “partner” throughout the client’s life (payer-to-partner).
By 2022, the company has proposed a health-focused strategy, of which AIA Vitality is one of the key programs that govern many products, services and community activities.
AIA Vitality began to cooperate with athletics queen Nguyen Thi Oanh, a symbol of healthy living, to further spread the spirit of healthy living to the entire community.
AIA Vietnam is coordinating with healthy lifestyle knowledge training service providers to develop a training roadmap to help improve common medical knowledge on healthcare skills for all teams of consultants.
Notably, the Healthy Academy attracted 2,667 people to participate in training courses, and 200 people were certified by the HCMC University of Medicine and Pharmacy.
The company also cooperated with the medical publishing house to create the e-book “A Complete Healthy Living Guide”, which provides information to proactively identify and prevent 45 serious diseases, including cancer. The “Song hanh Y te” program, in cooperation with Teladoc Health, is also always ready to support 110,000 customers when they need health advice.
In the People and Culture pillar, AIA Vitality has become an essential part of internal culture, providing an overall employee wellbeing experience.
Content: Minh Tu – Designer: Duke Tran