Arby’s launches two new limited-time burgers
American fast food chain Arby’s has announced the launch of two new burgers for summer 2024 (June to August) and a branded golf club in the run-up to Father’s Day on June 16.
The Deluxe Burger and Big Cheesy Bacon Burger will be available for a limited time at participating locations.
Priced at $6.99, the Deluxe Burger combines a juicy patty with American cheese, lettuce, tomatoes, onions, pickles and burger sauce on a toasted brioche bun.
The Big Cheesy Bacon Burger, starting at $7.99, features six pieces of bacon and Swiss cheese, plus American cheese and other toppings, also on a brioche bun.
Arby’s launched Arby’s Burger Driver, a custom-branded golf club, saying it “celebrates Father’s Day by bringing together Dad’s favorite sport and food: golf and burgers.”
The limited edition clubs are available from June 3-9 to a select number of customers via participation in an online competition.
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Ellen Rose, Arby’s Chief Marketing Officer, said, “Arby’s Burger Driver was designed for our fans who love golf almost as much as a juicy burger.
“We know our burgers have what it takes to chase away the competition and put a little spice in fans’ golf swings, and now we can’t wait to see our new Burger Driver add some extra flavor to the fairway.”
In February 2024, Arby’s brought back its Brown Sugar Bacon sandwich for a limited time.
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