Big Grill Energy Takes Over Summer with an Energizing Barbecue Sauce Inspired by 5-Hour ENERGY®

The brand partners with an actor and barbecue pro Brian Baumgartner
to get people in the grill zone with this sauce that packs a caffeinated kick.

FARMINGTON HILLS, Michigan., June 27, 2024 /PRNewswire/ — Grilling isn’t just a hobby, it’s a lifestyle. And those who get it, get it. With 38M Instagram posts #BBQ — and more 630K members of r/BBQ — there’s a growing community of grillers who all speak the same steamy language. From hosting tips to recipe swaps, barbecue is the ultimate way to create big connections and even bigger flavors — and 68% of Americans say they don’t need a special occasion to fire up their grill.¹. Working on the grill is more than just a moment, and it’s time to be part of the crew or left behind.

Thanks to the new energizing barbecue sauce inspired by 5 hour ENERGY®, professionals and beginners alike have the opportunity to own their grill all summer long. And with 4th July just around the corner – the country’s number one grill party² — this product is guaranteed to take grilling season to the next level. With a sweet, tangy peach-mango flavor and the caffeine hit you expect from a 5-hour ENERGY® shot, it packs a punch. It makes summer. This gives Big Grill energy.

Finally, an energizing BBQ sauce that gives a boost to your proteins, vegetables, fries… you get the idea. Created with our partners at the National Food Lab, energy has never tasted so good. And with 60 milligrams of caffeine per serving, the sauce packs an energizing punch that goes beyond its bold flavor.

To add even more fuel to the fire, 5 hours ENERGY® provides Brian Baumgartner as the ideal partner to get the message (and the sauce) across. The actor will share his own mouth-watering recipe using the product with his followers, who can then replicate his dish after purchasing their own bottle. As a home grilling enthusiast and author of the new Really Good Barbecue CookbookBrian knows better than anyone how to keep the atmosphere good at the grill all day long.

“It takes real Big Grill Energy to run the grill. It’s an art, a science and a passion that takes time to get right,” Baumgartner explained. “Whether you’re a novice or a seasoned pro, everyone knows you need a specific type of energy to keep things low and slow throughout the entire grilling experience. That’s why I’m incredibly excited to partner with 5-hour ENERGY. ® to deliver the secret sauce you need to crush your barbecue.”

Whatever your grilling style, 5 Hour ENERGY® Inspired Energizing Barbecue Sauce is here to help you cross the finish line. The limited release will take place over four weeks, the official launch June 27 at 5hourenergy.com. The best part? This sauce is on the house – and yes, that includes shipping.

The story continues

“From my own family meals, I know how exhausting barbecues can be. From grilling to hosting to all the fun lawn games that happen in between, it’s often an affair which lasts all day,” said Jeff Sigouin, President and COO of Living Essentials, the creator of 5-hour ENERGY®. “As we continue to redefine what 5 Hour ENERGY® is and can be, we’re excited to be the first energy brand to offer hardworking barbecue fans what they really need: a caffeinated sauce to help them stay focused and keep the party going. “

Barbecue is a summer staple that takes everything you have. And ENERGY®-inspired 5-Hour Energizing Barbecue Sauce is the secret ingredient to staying in the zone all day long.

Things are about to get tricky. Are you up for it?

^{1, 2} Grilling and Barbecue Market in the United States – Statistics and Facts. Published by Statista Research Department, May 15, 2024

Approximately 5 hours of ENERGY® Shots
Since its launch in 2004, the 5 Hour ENERGY® brand has evolved into a trusted line of products designed to help people tackle whatever each day brings. From its iconic shot size to its 16-ounce soft drink, the brand has become a household staple for its ability to help you feel alert and get back on track. Find more information about 5 Hour ENERGY® products, which are widely available in convenience, grocery, retail, club and online stores, at 5hourenergy.com.

Media contact: Kysa SagerKSager@webershandwick.com

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SOURCE 5 hours OF ENERGY