Last year, Breakthru supported 500 charities and invested more than $ 2.9 million in non -profit organizations.
New York, April 22, 2025 – Breakthru Beverage Group, one of the main wholesalers of drinks in the United States and the largest broker in Canada, representing a portfolio of leading brands, wine, beer and non-alcoholic, today reveals the second edition of its annual report on corporate social responsibility: Excellence. The 2024 report highlights the actions that Breakthru considered “a force for good”, while delivering its mission to be the distributor of choice and the easiest distributor with which to work. The report presents the operational excellence of Breakthru, community awareness and the culture of people. It can be consulted on the Breakthru website: link.
“While we are thinking about last year, I am incredibly proud of the positive impact that our team of talented associates accomplished last year. We continue to maintain the efforts of CSR which are rooted in a proud heritage of philanthropy, which is based on the strong belief of our founding families to restore to the community, “said Tom Bené, president and CEO. “We are an industry leader who not only executes excellence, but who also strives to make a difference every day.”
Breakthru supports charitable organizations in the United States and Canada that align with its CSR strategic fields: our community; Our people; Environmental stewardship; and the responsibility of alcohol. Last Year, Breakthru supported 500 Charitable Causes and Participated in 135 Volunteer Events-237 pierces Increase Over 2023. The Company ALSO Invested More Than $ 2.9 million in Non-Profit Organizations, Bringing Its Total Charitable Contributions to $ 18+ Associates Across All 16 Markets Rallied Around ITS 2024 Summer of Service Initiative, Resulting in More Than 900 Service Hours Logged in Support of Charitable Organizations in June, July and August.
In 2024, Breakthru invested massively in his associated experience thanks to increased programming and opportunities in professional development, recognition, security and well-being. Due to its safety accent, partners and drivers of the breeze warehouse took more than 21,000 safety courses and reduced serious security incidents. By focusing on learning and development, commercial partners have completed more than 145,500 learning modules and won 606 level 2 WSET wine and spirits certifications, 27 wines and spirits of level 3 WSET and 21 certified beer server certifications. All these efforts reflect Breakthru’s commitment to provide better class experience to its partners, customers and supplier partners.
“At Breakthru, we strive to be where everyone wants to work. We promote an environment where the partners feel like a family and have the possibility of growing up and succeeding, “said Stephanie Soto, Vice-President EVP and Human Resources Chief. “During the coming year, we continue to invest in our employees, to restore the communities that we serve and to strengthen our business processes to facilitate the task of our suppliers and our customers with us.”
About the Breakthru drinks group Breakthru Beverage Group is one of the main drinking wholesalers in the United States and the largest broker in Canada, representing a wallet of leading spirits, wine, beer and non-alcoholic brands. Breakthru belongs to the family and operates on 16 markets with more than $ 8.6 billion in annual sales and a team of nearly 10,000 dedicated partners. The company offers global renowned drinking brands at the doors of retail companies, convenience, bar and restoration in North America, and was called “the best managed American company” for three years in a row. For more information, visit www.breakthrubev.com.
