Cadbury Dairy Milk price jumps 12% in just one month as chocolate maker says move is ‘last resort’
Prices of Cadbury’s flagship chocolate bar have increased by 12% in the past month.
The rise in the price of cow’s milk follows a shortage of cocoa harvests in West Africa.
The base price of chocolate increased by 12.1% according to data collected by The Grocer using its Key Value Item (KVI) tracking tool.
At Sainsbury’s, the price of a 110g bar has increased from £0.165 to £1.85 – exactly 12.1% more.
The same chocolate bar now costs 10% more for shoppers at Asda, at £1.65 instead of £1.50.
But Waitrose customers will pay just 5.7% more than before on their £1.85 bar, as the 110g Dairy Milk bar was previously priced at £1.75.
Aldi don’t offer Dairy Milk in 110g, but their 95g bar is still priced at £1.29.
Retailers Morrisons and Tesco have kept the price of the 110g bar at £0.165 and £1.49 respectively.
A Cadbury The spokeswoman confirmed that the price increases were decided “as a last resort”.
She said the brand “continues to experience significantly higher production costs.”
She cited cocoa and sugar as “costing much more than before.”
In the meantime Waitrose said they are “working hard with our suppliers to keep prices low.”
The grocer also contacted Asda And Tesco for comment but no response yet.
Aldi and Sainsbury’s declined to comment.
It should be noted that supermarkets set prices at their own discretion and can choose whether or not to pass on price increases to shoppers.
Cocoa crops in Ghana and Ivory Coast are suffering from shortages.
This led to a tripling of prices in the first quarter of the year.
Chocolate companies purchase their cocoa up to a year before they manufacture and sell their products.
This means that consumers are likely to see further price increases for chocolate products over the next following some months.
Lindt and Tony’s Chocolonely also confirmed to The Grocer that they would be charging more for their items to counter the rising cost of cocoa.
The Grocer also reported that Mars Wrigley has reduced its iconic Celebrations pots by 50g ahead of Christmas 2025 to offset “increased raw material and operational costs”.
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