Carl’s Jr. Enters Fast Food Value Menu War With $4 Deals
Carl’s Jr. has announced a $4 and under menu, joining a growing number of national fast-food chains now offering low-cost options.
The “More Bang, Less Buck” menu includes 10 options, including four new items, at participating locations, according to parent company CKE Restaurants Holdings, Inc. Customers will also be able to “turn any burger into a double for just 99 cents,” representatives said in a written statement.
“Carl’s Jr. customers won’t settle for just any cheap meal. They want bold, irresistible flavors without breaking the bank,” said Anthony Nguyen, vice president of brand marketing for Carl’s Jr. “More Bang, Less Buck features the bold ingredients Carl’s Jr. is known for, like crispy bacon, fresh guacamole and spicy jalapeño peppers, and we’re really proud to offer a value-packed menu that doesn’t sacrifice bold flavors.”
The value menu includes:
- Cali Jr. – New!
- Jalapeno Jr. – New!
- Bacon Cheese Jr. – New!
- Guac Jr. – New!
- Spicy Chicken Sandwich
- 6 chicken stars
- Small drink
- Small cut natural fries
- Chocolate Chip Cookies
- Chocolate cake
More than 500 locations across the country will participate in the effort, a company representative said. Additional locations are expected to join later this fall.
What other fast food chains offer value menus?
Carl’s Jr.’s New Value Menu tracks discounted offers from competitors such as McDonald’s, Burger King, Taco Bell, Wendy’s, and Jimmy John’s.
Deals include individual items and meals, ranging in price from about $3 to $10.
McDonald’s combined offer was originally scheduled to run for just four weeks starting in June, but was extended, in part, due to a positive public response.
New discounted items became popular as chains faced negative customer reaction on the rise in prices.
Why are prices increasing at some fast food chains?
As some of the biggest players in the fast food industry compete to outdo each other in terms of bargains, many California diners have noticed an increase in prices in recent months.
In April, the state implemented a new law requiring all fast-food chains with more than 60 locations nationwide to pay a minimum wage of $20 an hour. The state minimum wage for other industries is $16 an hour, though some cities and counties have implemented higher minimum wages.
A recent survey of 182 fast-food restaurants by the Employment Policies Institute found that rising wages were contributing to higher prices for at least some restaurant owners.
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