NEW YORK, September 19, 2023 /PRNewswire/ — More Americans drink coffee every day (63%) than any other beverage, including water, according to the latest “Atlas of American Coffee” released today (Tuesday).
Commissioned by the National Coffee Association (NCA) since 1950 and now updated twice annually, the National Coffee Data Trends (NCDT) report is the longest-running study of the coffee drinking habits of U.S. consumers.
The Fall 2023 NCDT reveals that coffee continues to recover from the lingering effects of the COVID-19 pandemic, which has not impacted overall coffee consumption, but has had an impact on coffee consumed outside and in the workplace. Cups per capita and cups per coffee drinker have remained relatively stable since 2020 (1.7 and 2.8, respectively).
Coffee consumption at home peaked at 85% of previous days coffee drinkers. January 2021 data, and remained above pre-pandemic levels (82% in today’s report). Office coffee has rebounded to pre-pandemic levels: 36% of Americans report having a coffee station in the office, up from a pandemic low of 26% in January 2021.
NCA President and CEO William “Bill” Murray commented:
“As Coffee Day deals and giveaways approach, it’s the perfect time to celebrate the latest data on America’s enduring love affair with coffee. Coffee continues to reign as a beverage America’s favorite, and we hope it continues for many Coffee Days to come.”
Other key findings include:
- Although it was almost unknown when the NCA began tracking it, cold brew’s popularity has skyrocketed 45% since then. January 2023 and 300% since 2016!
- Drip coffee makers are the most popular brewing method (40% of past-day coffee drinkers), followed by single-cup coffee makers (27%), cold brew (16%), and espresso machines (11%).
- Lattes are the most popular espresso drink (consumed by 18% of Americans in the past week), followed by espresso (16%) and cappuccinos (15%).
- 30% of Americans drank flavored coffee in the past week. Vanilla is the most popular, followed by caramel and hazelnut, followed by mocha.
- 81% of American coffee drinkers have coffee at breakfast, compared to 38% in the morning, 15% at lunch, 19% in the afternoon, 7% at dinner and 10% in the evening.
For more information, including media highlights, and to purchase the full NCDT, click here.
About the National Coffee Association
The National Coffee Association (NCA) UNITED STATES, Inc. is the leading trade association serving the American coffee industry through education, advocacy and connection. NCA members represent approximately 90% of the U.S. coffee trade among small, medium and large businesses, including producers, importers, exporters, traders, brokers, freight services, roasters, manufacturers, retailers and related companies. Visit ncausa.org to learn more.
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SOURCE National Coffee Association