Chinese food brands double on the American market

People have drinks produced by a Chinese company during the seventh Authentic Asian Food Exo in Pomona City, California, the United States, February 15, 2025. (Photo / Xinhua)

Brands of new Chinese foods use cutting -edge technologies and innovative marketing to develop their businesses on the crowded American market.

Dozens of Chinese and Asian food brands, as well as hundreds of industry professionals, convened the Taste of Asia in Asia in North America and catering on Friday. Participants engaged in a signature Chinese and Asian cuisine while discussing emerging trends and innovative commercial models with industry initiates.

The exhibition hall dazzled visitors with Chinese specialties such as milk tea, Sichuan cuisine and steamed dumplings. Many brands have impatiently shared their conceptions of innovative products and their effective strategies to expand the North American market.

Supreme Dumplings, a brand of steam dumplings, was on site to make delicious dumplings for visitors. It has two offline restaurants in the state of Washington and offers frozen instant products to respond to a wider range of customers.

To ensure a stable and effective supply chain, supreme dumplings use machines to make frozen dumplings, according to Brandon Ting, founder of the brand.

“Maintenance shortages and high renewal make it difficult to maintain a coherent team for epilate dumplings.

A similar emphasis on automation was obvious to Mimap, a brand of restoration supplies that introduced automated milk tea machines. Such a machine, designed for restaurants and supermarkets, can make 23 popular drinks by pressing a button and deliver several thousand cups per day, considerably reducing labor needs.

Milk tea is a booming category in the United States, reflecting the growing interest of consumers for Chinese drinks.

“In the future, standardized and automated production will be the key trend in the milk tea industry,” said Li Yu, CEO of Menusifu, a catering management technology and one of the sponsors of the conference.

Automation technology is also used in food delivery. The technological company Clipp serves food wholesalers who provide restaurants with an application powered by artificial intelligence technologies. Faced with a wholesaler who must deliver to numerous restaurants, the Clipp software automatically calculates optimal routes and provides the management of shipment monitoring, thus reducing the wholesaler’s labor expenditure.

To further integrate Chinese cuisine on the American market, brands also adapt flavors to American palates.

Lee Kum Kee, a renowned brand of sauce, has adjusted its recipes by incorporating sweeter flavors and smiling in its traditionally spicy sauces, according to Fred Wang, leader of the main business of Lee Kum Kee USA.

Chinese cuisine has a long-standing presence in the United States, dating back over 200 years. According to Menusifu, there are more than 40,000 Chinese restaurants in the United States, more than McDonald’s, Burger King, KFC and Wendy’s Burgers combined.