People have drinks produced by a Chinese company during the seventh Authentic Asian Food Exo in Pomona City, California, the United States, February 15, 2025. (Photo / Xinhua)
Los Angeles – Inside an animated exhibition hall in Fairplex in Pomona City, southern California, the dazzling range of Chinese food products has captivated many American visitors.
The seventh Authentic Asian Food Expo took place this weekend in Pomona, attracting hundreds of food brands in China and other Asian countries.
About 200 Chinese brands have joined the exhibition with more than 2,000 food products. Well -known Chinese brands, including Menngniu Dairy, under the hawthorn tree, tea based on plants from Wang Lao Ji and Hsu Fu Chi, took the scene at the exhibition.
Surrounded by a dynamic display of Chinese specialties, visitors to the exhibition could not resist temptation – reaching samples, savor new flavors and marvel at the variety that awaits them.
Zhao Guangcai, President of Hong Guo International Trading Inc, the Under the Hawthorn Tree operation platform, told Xinhua that by participating in the exhibition, the company hoped to constitute a strong presence and popularity Brand in foreign markets, in particular the American market, to promote the expansion of Chinese food brands in global markets.
The company “S Hawthorn Juice and Pulp Brink, which contains 60% optimized fresh hawthorn juice, has attracted many exhibition visitors.
“As a unique brand of Chinese drinks, under the tree of hawthorn does not only target the Chinese community in America, but also to strive to extend its presence on the US public market this year,” said declared Zhao. “Our goal is to enter the major retail channels, including Costco.”
A visitor of the last name, Davila, told Xinhua that he very much loved Chinese snacks and kitchens, which are not only fresh, tasty and healthy, but also a reasonable price.
“Asian cuisine is becoming more and more popular with (American) consumers. People like to try something new and different, and discover more global flavors,” Caliber president Costco’s Broker told Xinhua.
Chinese food is a major goal of Costco, he noted, adding that the selection of good articles and the right brand is extremely important. He expected to reach out to more Chinese brands via the exhibition.
The exhibition is also a living cultural event celebrating the spring festival with gourmets, performances and fun activities.
Chinese food brands have set foot in the North American market in recent years, an organizer of the exhibition, and president of the OCM Group USA, Inc. told Xinhua.
The exhibition, now in its seventh consecutive year, has witnessed the evolution of Chinese food products, from the service mainly of Chinese communities to a wider Asian consumer base, and now even traditional American customers, Wang noted.
“With the deepening of the globalization of Chinese brands, high -level Chinese food products are capable of competing with international food giants and have a strong presence at Global Stage,” Wang at Xinhua told.
Created in 2015, OCM Group USA, Inc is a Chinese and fast-growing Chinese distributor in the United States, with a mission to promote high-quality Chinese products on the American catering market.
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