Chocolate or cheesecake? We reveal the Israelis’ favorite dessert

Investigation into Israel’s Great Cake

On the occasion of International Cake Day, this Sunday, July 20, just before the launch of its new summer cake collection, Ma’afe Ne’eman conducted a comprehensive cake survey in its 63 branches across the country. According to the survey, Israelis consume an average of 8 to 10 cakes per year per person. The survey also revealed Israelis’ favorite cake flavors, ranked from most popular to least popular:

Classic Chocolate Cake – 13% Crumb Cheesecake – 11% Muffins – 9.9% Baked Cheesecake – 8.7% Classic Marble Cake – 8% Orange Marble Cake – 7.4% Chocolate Yeast Cake – 6.8% Ferrero Rocher Cake – 5.6% Cheese Yeast Cake – 5.4% Other Flavors – 24.2%

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Ma’afe Ne’eman. What is your favorite cake? (credit: GIL AVIRAM)

Ma’afe Ne’eman’s new summer collection features a variety of refreshing seasonal platters including chocolate-covered cream-filled profiteroles, iced chocolate balls, a rich mousse platter, a seasonal fruit platter, mini focaccia platters, tortilla platters and bite-sized croissant platters.

The collection also includes a wide selection of rich summer cakes from “Ma’afe Ne’eman”, known for its wide range of fruit-based cakes with refreshing and addictive flavors. The centerpiece of the collection includes Solo Mango Cakes, Pistachio Crunch, Blueberry Cheesecakes, Strawberry Cheesecake Mousse and other combinations of fruits and cream with a balanced sweetness to make summer both joyful and refreshing.

Ma’afe Ne’eman, yeast cake (credit: GIL AVIRAM)

The collection combines high-quality ingredients with stunning design to deliver an exceptional culinary experience. These special flavors are already available in all 63 Ma’afe Ne’eman branches across the country.

Mimi Ne’eman, one of the owners of Ma’afe Ne’emansaid: Ma’afe Ne’eman regularly launches new collections according to seasonal changes and is attentive to local and international culinary trends, alongside classic products that are popular throughout the year, to offer our customers an original and exciting culinary experience full of innovations and surprises.

Price scale:

Cakes: 45-68 NIS Tray prices: 110-250 NIS

Ma’afe Ne’eman began in Jerusalem in 1944 with a stroller filled with pastries, driven by the late Rabbi Baruch Ne’eman, the patriarch of the family who sold his exquisite wares to passersby.

Over the years, the stroller brand has grown into a thriving branch that has replicated its success across the country. Ma’afe Ne’eman now has 63 branches offering a variety of specialty pastries. “Our motto is to bring high-quality kosher baked goods to the Israeli palate using fine ingredients that evoke the comforting flavors and aromas of home.”

In 2008, Ma’afe Ne’eman established a state-of-the-art factory equipped with the latest machinery and automation, exporting pastries to its network of stores.



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