Hyderabad (Telangana) (India), August 26: Choki Choki, the beloved brand known for its delicious chocolate and creamy milk treats, is taking the fun to new heights. Kids can now make their playtime even more enjoyable with finger puppets, each featuring different expressions of Betiko, Choki Choki’s international mascot.
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To build excitement, Choki Choki has launched a new creation on YouTube that will captivate both kids and parents, inviting them to join in the fun. In the video, Betiko introduces the finger puppets and takes kids on a journey to Choki’s world, where they can enjoy the ultimate gaming experience with their friends.
Commenting on the campaign, Rituraj, Head of Marketing, Mayora India said, “Choki Choki has a huge following among kids across India, which inspired us to enhance their playtime with this innovative promotion. Our consumers are fun-loving, prank-playing kids who are always on the lookout for delicious treats. Knowing that today’s kids love to express themselves, Choki Choki offers a range of finger puppets that reflect their mood. Whether they are feeling playful, mischievous or just happy, there is a finger puppet for every emotion!”
Currently, the finger puppet promotion is available in Andhra Pradesh, Karnataka and Telangana, with plans to expand pan-India in the coming months. The campaign will take a digital-first approach, with creations now available on YouTube to engage children.
You can watch the new creation here: youtu.be/7ThaTmaq8Yk
Choki Choki is a smooth chocolate spread made with delicious chocolate and creamy milk. Its innovative tube packaging makes it easy for kids to enjoy this delicious treat on the go. Choki Choki is a favorite among kids all over the world.
Betiko, the funny mascot of Choki Choki, is part bear, part Tikus, and part Koala, which makes him mischievous beyond imagination. He loves eating Choki Choki, playing with his friends, and playing pranks.
Mayora India, a fast-growing FMCG company, is part of the Mayora Group, headquartered in Jakarta, Indonesia. Its FMCG portfolio in India includes Kopiko in confectionery; Malkist and Coffee Joy in biscuits; Choki Choki, GoChoco and Beng Beng in chocolates; and Cafe Blend in beverages.
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