Chuck E. Cheese Celebrates International Gaming Day With Thirty Minutes of Free Play at Participating Locations
Family entertainment brand joins efforts for International Day of Play on June 11 in its first year officially designated by the United Nations
Interactive dance floor
Trampoline area
IRVING, Texas, June 5, 2024 (GLOBE NEWSWIRE) — Chuck E. Cheesethe #1 destination for family entertainment, celebrates the first ever International Gaming Day on June 11.th offering thirty minutes of free play to all customers at participating locations in the United States, Canada, Chile, Colombia, Egypt, El Salvador, Honduras, Mexico, Peru, Puerto Rico, Saudi Arabia and Trinidad and Tobago.
According to a study by the LEGO Foundation, play is often overlooked, but it is a crucial aspect of children’s development.1. June 11thVisitors to Chuck E. Cheese at all participating locations can:
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Enjoy 30 minutes of free play with a coupon available on chuckecheese.com/dayofplay
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Show the world that play matters by taking the #pledgetoplay and share how they will add to their day of play using the #InternationalDayOfPlay.
As a company celebrating play for 47 years, Chuck E. Cheese is excited to champion every child’s right to play by joining International Day of Play – an initiative to recognize and embrace the importance of play for people of all ages – in its first year officially adopted by the United Nations and other world organizations. Known for its wide array of games and interactive activities for children of all ages, Chuck E. Cheese is the world’s way of celebrating childhood, making it the perfect place to commemorate this special day.
“We are proud to join the International Day of Play collective’s efforts to further highlight the power of play,” said David McKillips, CEO of Chuck E. Cheese. “Participating in this global celebration allows us to showcase how we view play at Chuck E. Cheese and why it is a crucial part of children’s development. We hope to celebrate with you around the world.
Right To Play is a global organization that celebrates children’s universal right to play and accelerates global action to protect, promote and prioritize opportunities for play. Chuck E. Cheese will encourage International Day of Play guests to Get involved with Right To Play by sharing impactful videos and general information about this inspiring non-profit organization.
This amazing International Day of Play movement was led by founding members: the LEGO Group, the LEGO Foundation, Right To Play International, PEDAL, BRAC, INGKA, ARUP, Nike, International Play Association, KidZania, Save the Children and ADEA , and Chuck E. Cheese is excited to join this effort.
More than $300 million invested in the renovation of leisure centers
In an effort to enhance the Chuck E. Cheese gaming experience, the company has invested more than $350 million in renovations to its entertainment centers. These renovations include vibrant decor, modern furnishings, interactive multimedia experiences for children, an expanded selection of games and renovated dining options. With 75% of locations already renovated and all centers expected to be completed by the end of the year, Chuck E. Cheese is dedicated to enhancing fun, play and enjoyment for kids and parents. From updated technology to an updated adult menu, these innovative enhancements aim to meet the diverse needs of every family. Watch this video showing how kids play Chuck E. Cheese every day.
For more information on Chuck E. Cheese’s International Gaming Day promotion, please visit chuckecheese.com. To learn more about International Day of Play, visit www.internationaldayofplay.org/.
About Chuck E. Cheese
Chuck E. Cheese is where half a million happy birthdays are celebrated each year with a mission to create positive, lasting memories for families through fun, food and play. For over 47 years, Chuck E. Cheese E. Cheese is where a kid can be a kid.®, and they continue to set the standard for family entertainment with its interactive experiences, exciting arcade games and beloved Chuck E. Cheese character. Committed to providing a fun, safe and inclusive environment, Chuck E. Cheese helps protect families through industry-leading programs like Kid Check.®. As a strong supporter of its local communities, Chuck E. Cheese has donated more than $21 million to schools and nonprofit organizations through its fundraising programs. The company and its franchisees operate a system of nearly 600 Chuck E. Cheese entertainment centers, located in 45 states and 17 foreign countries and territories. For more information, visit chuckecheese.com.
About Right to Play
Right To Play is a global organization that protects, educates and empowers children to overcome adversity using the power of play. We help millions of children every year in some of the toughest places on earth, helping people stay in school and graduate, resist exploitation, overcome prejudice, prevent disease, and heal from the trauma of war. We achieve this by harnessing play, one of the most fundamental strengths in a child’s life, to teach children the essential skills they need to break down barriers and seize opportunities, in learning and in the life. To learn more, visit righttoplayusa.org
For any questions, please contact:
Alexandria Brady
CEC Entertainment
alejandra.brady@cecentertainment.com
945-336-3443
1) The LEGO Foundation. (March 26, 2024). UN highlights importance of play by adopting International Play Day. The LEGO Group. https://www.lego.com/en-us/aboutus/news/2024/march/international-day-of-play?locale=en-us.
The photos accompanying this announcement are available at the following address:
https://www.globenewswire.com/NewsRoom/AttachmentNg/cb5ca86e-8f15-42a0-9965-da9652069469
https://www.globenewswire.com/NewsRoom/AttachmentNg/ee638f32-6170-4e89-8414-a103a34574f9

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