Costa Rica seeks new opportunities in Asia at Seoul Food & Hotel 2024

• The country showcased high value added products like specialty coffee, dried pineapple, among others.

SAINT JOSE, Costa Rica, June 21, 2024 /PRNewswire/ — From June 11 to 14, Costa Rica presented its export offering at the Seoul International Food and Hospitality Exhibition, held at the KINTEX Exhibition Center in Seoul, South Korea.

The Trade and Investment Promotion Agency of Costa Rica (PROCOMER) chaired the Costa Rican delegation present at the fair, made up of the companies Café San Vito, Todo Natural and Compañía Frutera La Paz, as well as other companies such as DAPASA, Ron Centenario, Nahua, Kwiso Coffee and Socafé which presented its products in windows.

In addition to being the space for these companies to present a variety of high value-added products, such as specialty coffee, dried pineapples, frozen fruits, snacks, chocolates, rum and coffee, the essential Costa Rica The national stand allowed buyers and consumers to taste and learn about the quality and diversity of Costa Rican products.

Mario Sáenz, Head of Export Development at PROCOMER, said: “At PROCOMER we continue to seek new markets and opportunities for Costa Rican businesses. This first participation in Seoul Food & Hotel 2024 allowed us to highlight the diversity, high added value and sustainability of our products. South Korea in a space with business opportunities from around the world in a market as dynamic and rewarding as the Asian market.

The aim of participating in Seoul Food & Hotel 2024 was to promote Costa Rica as a reliable supplier of high quality food products, increase trade with South Korea and diversify Costa Rica’s exports into non-traditional markets. The show also represented an opportunity to promote flagship export products such as Arabica coffee, recognized worldwide for its quality and organoleptic characteristics, and MD2 pineapple, known for its sweetness and availability throughout the year. the year.

Marianella Chavesthe export manager of Todo Natural emphasized: “Attending the Food & Hotel show in Seoul was a valuable experience for anyone looking to enter the Korean market. The show provided us with a unique opportunity to connect with buyers, suppliers and other professionals in the Korean food industry. It was also a great way to learn about the latest trends and developments in the market. »

“The participation of our products in the fair has achieved our objectives, among which it is worth highlighting making our product known as a specialty coffee in important international markets such as the Asian market. It is a privilege to take our first steps in the “export our coffee with PROCOMER”, added Roylin Mongefounder of Kwiso Coffee.

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During the fair, Costa Rican companies had the opportunity to meet importers, distributors and supermarket chains, from South Korea as well as other Asian countries. Point of sale visits also took place at Seoul know the consumer trends and competition in the Korean market.

South Korea is the fourth largest trading partner for Costa Rica’s exports in Asiawith over $363 million recorded during the first four months of 2024.

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SOURCE PROCOMER