Daiya Launches World’s First Pizza Pyramid System
Getting free pizza is as easy as pie, as Daiya invites the nation to take a slice
(Free) Action Pizza
VANCOUVER, BC, September 19, 2023 /PRNewswire/ — The world premiere Pizza pyramid system is here, and we salivate at the thought. Forget dodgy cosmetics or dodgy holiday deals, Daiyathe brand that cracked the code of plant-based cheese has launched the only pyramid scheme that matters: the one that gives you a free pizza.
The tropes of pyramid schemes often make people shudder as they scroll back through countless “Hey girlie” DMs, but when used correctly, the peer-to-peer recruitment tactic is very effective. Leveraging this model, Daiya used the trust people place in friends and family when looking to try new things to create a one-of-a-kind recruitment campaign that aims to inspire consumers to taste to its plant-based pizzas, even if they don’t. themselves herbal. As more and more people are recruited by their friends to join the program, the only consequence? Pizza. And what’s the only thing better than pizza? Free pizza.
Popular food, comedy and recipe content creators Joseph Calcavecchia, @the_roamingfoodie and Joey Dardano@joeydardano, and Cari Garcia, @fatgirlhedonist, will kick off the recruitment process by bringing three friends each into the program. These three friends will recruit their three friends, and these three friends will recruit their three friends until everyone has delicious Daiya pizza at home.
To get in on the action for you and your friends, all you have to do is start the pizza love train and send an email. givemefreepizza@daiyafoods.comwith your name and address. There are no lines or waiting periods, just email your information and you’ll receive coupons for two free pizzas, plus your own unique recruitment code to get three of your loved ones involved in the program. Getting the pizza is the easy part. By choosing only three friends, you are alone there. Pizza cake, right?
Daiya knows it United States’ the love for pies knows no bounds, with three billion pizzas sold every year1. A food so beloved by the nation that it has its own holidays, pizza sparks heated arguments over which flavor and crust reign supreme. With popular pizza chains creating wait times that put airport lines to shame, and with a staggering 13% of Americans eating pizza every day.2the pizza pyramid offers Daiya the opportunity to persuade people to incorporate plant-based pizza into their routine.
Marketing Director of Daiya, Melanie Domer explain :
“Consumer spending on pizza delivery in United States amounted to approximately 17.3 billion US dollars in 20223 – so we know people love pizza at home. What we also know is that getting people to try plant-based foods can be a challenge, with taste skepticism a key factor. A dairy and meat eater may never consider adding plant-based options to their diet, but that’s what we’re here to change. Pyramid schemes are often used to recruit people to try new products, so we thought… why can’t this product be a plant-based pizza?
We created our Daiya Pizza Pyramid system to make enjoying delicious plant-based foods easier and more fun than ever. By relying on peer-to-peer recommendation, we offer pizza lovers a risk-free way to try our pizzas, even if they are not 100% plant-based themselves. We’re confident they’ll love it!”
Daiya’s Pizza Pyramid program will offer consumers the opportunity to sample a range of their tasty plant-based and gluten-free pizzas, including: Meatless Pepperoni, Cheese loverFire Roasted Vegetables, Chick’n Style Plant-Based BBQ and Supreme Flavors4. The Daiya Pizza Pyramid program will continue until the slices are released, so we encourage everyone to get in on the action as soon as possible.
About Daiya
Daiya Foods has been a pioneer in plant-based, delicious, dairy-free products since 2008. The company’s growing line of premium plant-based foods began with cheese formats including blocks, shreds , slices, sticks, cream cheese style spreads and cheese. sauces. Daiya has since expanded very successfully into cheese-based foods like pizza, mac and cheese, and frozen cheesecake. Daiya products are available in the dairy and freezer aisles, and products like mac and cheese and salad dressings can be found in the shelf-stable section of most major grocery stores.
Daiya’s delicious plant-based foods are widely available in more than 25,000 grocery stores across the United States and Canada, as well as through e-commerce partnerships. Daiya products are present internationally in Asia, EuropeAnd Latin America.
For more information about Daiya, please visit www.daiyafoods.comor follow us on Instagram and TikTok.
1https://del.h-cdn.co/assets/cm/15/10/54f954aa5009d_-_11_consumption_of_pizza_0710.pdf
2https://www.statista.com/statistics/259168/pizza-delivery-consumer-sending-in-the-us/
3https://www.statista.com/statistics/259168/pizza-delivery-consumer-sending-in-the-us/
4 Choice of pizza subject to availability at selected retailers. Terms and conditions of application. See daiyafoods.com for more details.
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