Orlando, Florida –
Orlando, Florida. (March 7, 2025) – Sonny’s BBQ, the BBQ restaurant with the head of the industry rooted in quality food and kindness, named Elden Scott as their new chief of kindness (CKO). As CKO, Scott will supervise the brand’s kindness team and develop initiatives designed to broadcast the barbecue spirit to customers and their communities, including random barbecue acts.
“The leadership, generosity and passion of Elden to help others give us the example and make him the perfect representative to lead our team of kindness,” said Jamie Yarmuth, CEO of Sonny’s BBQ. “We have built a program anchored in the conviction that small acts of kindness can create a big impact, and the announcement today reflects our continuous commitment to raise our communities.”
Scott has been an inspiring leader since he joined ACG BBQ, LLC as sales and marketing director for Gulf Coast. He is often shared by the members of Sonny’s team, his zest for the community is contagious. Scott makes a daring entry with his red shirt and scooter signature, an electric scooter and more costs, which only alimines his inlasia to spread the kindness within the company and beyond.
From colleagues of mentorship new in their roles to the organization of support for a team member fighting against cancer, his actions say a lot about his heart and his commitment to others.
“The stories about Elden are endless,” said one of his nominators for the title of CKO. “During his first day in a new store, he jumped directly to help the GM with a catering event before he was officially presented. It is just who he is – something that sees what must be done and intervenes without hesitation. »»
“Elden is more than outgoing – he makes everyone feels like a friend,” said Barbara Latimer, director of the operations of the franchisee of Sonnesis ACG BBQ, LLC. “He listens, supports and spreads positivity in everything he does. Whether it is to take selfies with the guests, commit to the community or ensure that a member of the team feels valued, kindness is at the heart of whom he is. »»
Anna Dandelakis, Sonny BBQ server for the ACG BBQ, LLC and CKO nominator, echoed this feeling, adding: “Elden embodies the spirit of Sonny’s barbecue. To bring it from the catering truck to community events to the accommodation of galas and radio programs, he constantly finds ways to make people smile. His energy is contagious and his commitment to kindness is unrivaled. »»
Before joining Sonny’s, Scott had a long history as a defender of the community. This has been demonstrated by its involvement in organizations such as Big Brothers and Big Sisters of Northwest Florida, Autism Pensacola, Arc Gateway, Habitat for Humanity and The Rally Foundation during its mandate at ACG BBQ, LLC. He also sat on the board of directors of Seastars Aquatics, a non -profit organization dedicated to the promotion and promotion of children’s success and growth which are economically, physically or mentally by providing individual attention in a structured competitive swimming team program.
“Kindness is not only a value on the barbecue of Sonny – this is the foundation of everything we do,” said Scott. “It is an honor to be recognized as a leader in kindness and the community in our company. I can’t wait to connect with more team members and guests so as to improve each day and savor every moment of creating a larger impact on behalf of the barbecue.
With his new role as director of kindness, Scott should extend the awareness efforts of Sonny’s barbecue, ensuring that kindness remains at the heart of the brand’s mission. During its first 100 days, Scott will favor the growth of the kindness team, random barbecue acts for team members and the development of a strategic donation platform which contributes each year more than $ 1.2 million to community organizations through the imprint of Sonny.
To find out more about Sonny ‘Q The Kindness BBQ, visit Sonnysbbq.com and follow on Facebook, Instagram and Tiktok.
