DTC kids food brand Little Spoon expands with breakfast offerings and collaboration with Oatly

“We have a wonderful feedback loop with our consumers because we are a direct-to-consumer brand. It’s very easy for us to communicate with them, get feedback, do surveys (and) really understand what they’re looking for, and breakfast was a big gap for parents. It was a resounding response that we received. Parents wanted their mornings to be easier (and) less hectic, and they wanted healthy options with protein that they could give to their kids when they ran out the door. So we’re really answering that call,” Vranich said.

Little Spoon Adds Breakfast Options Following Parent Requests

Founded in 2017 by Lisa Barnett, Michelle Muller, Ben Lewis and Vranich, Little Spoon offers organic baby and toddler foods including Babyblends purees, finger foods for children transitioning to solid foods (Biteables), ready-to-eat dinners for children, smoothies. and snacks.

Last year, Little Spoon raised funding from existing investors, at a valuation of $300 million, for a total of $90 million in five rounds. Little Spoon is profitable today and it “doesn’t really need to raise money in the near future,” Vranich said.

After hearing from customers and parents who were looking for quick breakfast options, Vranich and his team of six food scientists developed a line of breakfast products that could be prepared in 90 seconds or less. The new products will be exclusively on the brand’s website, starting at $6.49, and will include:

  • Pesto Eggs Biteable is a nut-free platter of cage-free scrambled eggs topped with parmesan, kale, diced apples, and cubed butternut squash, providing 5 grams of protein per platter.
  • Mini Classic Eggs + Sausage Biteable features scrambled eggs, no-sugar-added pork sausage, and cheese, providing 7 grams of protein per tray.
  • The classic breakfast plate includes scrambled eggs, pork sausage, millet, sweet potato and carrot to provide 14 grams of protein per package.

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