Supermarkets In the past century, our expectations have subtly formed what fruit and vegetables should look like. We have led to believe that red peppers are naturally uniform, cucumbers are always straight, onions are no larger than a cricket ball and tomatoes are almost perfect bulbs – despite the tendency of nature to differ.
Amazingly enough, around 40% of all food produced annually is wasted, with a considerable piece of fruit and vegetables thrown away for non -compliance with the strict aesthetic standards of supermarkets. In an ironic turn, however, a YouGOV survey discovered that a stunning 77% of consumers would deliberately buy and consume products that do not meet these traditional standards.
Enter Oddbox, a company that strives to shift the consumer’s perception to ‘deformed products’. They want to cut waste, reduce unnecessary packaging, limit transport emissions and introduce people to producing that they might not try – while they provide fair prices to support farmers.
Getting started is simple, visit their registration page, choose from options such as fruit only, only vegetables or a combination of both, and select weekly or biweekly deliveries, with prices that start at £ 11.49. Deliveries are made at night to ensure that the products are as fresh as possible, Noord -Wales reports live.
The newest ‘Not As Odd’ initiative from Oddbox challenges the strict aesthetic criteria for products that enforce many supermarkets. Gaston Tourn, the Chief Growth Officer of Oddbox, expressed his opinion: “The food system is broken and supermarkets are part of the problem. With this campaign we show that Wonky products is not strange – which is really strange, is a system that appreciates perfection over sustainability and hard -working growers.
“At Oddbox we are led by growers, the seasons and what is available. We have a policy without aerial miles and always pay our growers honestly. We accept fruit and vegetables in all shapes and sizes, exactly as nature is meant. From flexible asparagus to Hagelse, juicy apples, we have seen it exactly what our community loves us.”
The campaign seems to resonate with customers, such as reflected by the great Trustpilot score from Oddbox, with more than 18,000 reviews with an average rating of 4.5 stars. A satisfied customer noted: “Just brilliant! A cheap delivery of a box of fruit weekly on a Wednesday evening.”
A second customer enthusiastic about their positive experience: “I never thought I would like to eat so much fruit instead of calorie-filled cookies and chocolate or cakes. It really helps my diet, and the staff of Oddbox is really friendly and helpful. I thought I would try this after getting my parents’ times, and I never returned.
Yet a customer pointed out: “Of course the fruit and fruit are less than perfect, but sometimes the vegetables are not fresh and they can be withered, which I don’t like, especially because the costs are not that cheap.”
However, another satisfied reviewer shared: “I have had three oddboxes so far, and they have all been excellent. What is not to love? There is the possibility to exchange vegetables, efficient deliveries, good quality products and to make me become more adventurous in cooking. I can’t find any mistakes at the moment.”
Those who want to dive into the world of ‘Wonky’ Fruit and Vegetables can sign up for ODDbox by clicking here. If you are looking for an alternative, Lidl’s waste cannot seduce boxes at £ 1.50 for about 5 kg of fruit and vegetables. In the meantime, Abel and Cole are currently offering a 50% discount on your first food order.
