Explore the future of Asian food marks in North America

New York, March 17, 2025 (Globe Newswire) – The North American Asian Food Industry Association (Naafia), in collaboration with Menusifu, is proud to present Taste of Asia 2025, an exclusive event designed for high -level networks and knowledge exchanges within food and hospital industries. Naafia notes that the global food industry is experiencing a significant increase in Asian brands extending over international markets. While Asian cuisine continues to gain traditional popularity in North America, companies explore new strategies to successfully extend their influence in this evolving landscape.

In the United States, the Asian food market was estimated at around $ 37.2 billion in 2024 and is expected to reach $ 51.3 billion by 2031, reflecting an annual growth rate (TCAC) of 4.7%. Among them, the Chinese catering industry has shown resilience, now an annualized growth rate of 4.7% since 2018 and is expected to reach a market value of $ 27.0 billion by 2024. While the interest in Asian cuisine continues to grow, restaurants are not only in competition for online dollars. In this dynamic landscape and focused on trends, industry events play a key role in training the future of Asian food in North America. The Taste of Asia 2025 festival will start on March 21 at China Institute in America (100 Washington ST, New York City, 10006), marking the start of an American tour of five cities to explore trends and opportunities in the North American culinary industry.

（2025 Taste of Asia)

Since the creation of Naafia in 2017, this event has become an essential gathering for industry leaders, investors, brands and supply chain experts, offering a unique platform for collaboration and growth of the Asian food sector. The New York judgment of the event will be organized at China Institute in America, a prestigious institution founded in 1926 by renowned academics such as John Dewey and Hu Shi.

The 2025 edition will offer information from the best entrepreneurs, industry and investors experts in the Asian food sectors, drinks, restaurants and the supply chain. The main partners supporting this initiative include impact, Kepler Brand Consulting, Cings, China Institute in America, Serica, Wefood and Restaurant.

Participants can expect engaging discussions on key subjects that shape the future of the food industry. Asian cuisine session in North America: opportunities and challenges will present information of more than 20 industry leaders on market dynamics and growth potential for Asian cuisine. Another strong point, global expansion strategies for Asian brands will focus on the successful strategies of entry and localization of the market that have helped Asian businesses and drinks on the world. In addition, the event will plunge into the future of supply chains, exploring the challenges and innovations that transform Asian food supply chains in North America. The session of innovations on restaurant technology will highlight the role of AI -centered control systems, data analysis and automation in the remodeling of culinary experience.