The Global oatmeal income are expected to increase at a rate 5.7% CAGR until 2034. The turnover for the year 2024 is 6,063 million USDBy 2034, the value of the oat market is expected to reach approximately 10,557 million USD.
Oatmeal is a popular breakfast food and has also made its way into baby food and cereal bars, which has helped it gain popularity. In the West, the product is consumed as a daily breakfast and has found its place in the usual eating habits.
The oatmeal sector is experiencing moderate growth as consumers seek healthier food options to accompany their stressful and hectic lives. Companies are leveraging this market dynamic to penetrate households in developing countries such as India, China and Indonesia. Product sales are further strengthening as consumers discover new and diverse product offerings.
Moving towards a progressive future, players are investing more funds in product innovation to gain traction in the market. Oats are being sold for their sustainability aspect as customers are currently vigilant and proactive about their purchases that contribute to the health of the environment. Oats are sustainable as they control soil erosion, suppress weed growth, and retain nutrients available in the surrounding soil, all while requiring very little water.
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Manufacturers are flooding the market and employing strategies to increase their market share. They are also looking for ways to attract customers’ attention by hiring sophisticated media professionals. More and more ideas are being proposed to make oats a common food in developing countries.
Technologies are also being purchased to improve the production process and production efficiency. In addition, organic variants are also gaining traction as they are said to be chemical-free. However, sales of organic oats are just starting to take off and still have a long way to go.
The demand for prepared meals, ready-to-cook meals, takeaway meals as well as healthy meals are some of the Emerging Trends in Oat Flour MarketConsumers are increasingly aware of the health benefits of consuming foods with high nutritional value. Instant Oatmeal and other oat products fit perfectly into the moment and Healthy breakfast trend.
Oats are a beneficial food for humans as they contain antioxidants, vitamins, riboflavin, protein, iron and high fiber content. To meet the growing demand for healthier and more convenient breakfasts, major brands are producing new oat products. These factors should propel the Oatmeal Market Size during the forecast period.
Key Takeaways from the Oat Flour Market Report
The oat flour market is estimated to be worth USD 10,557 million by 2034.
The whole oat grain segment is expected to hold a value market share of 37.5% in 2024.
The value share of the offline sales channel is expected to be 65.4% in 2024.
In Canada, sales of oat flakes are expected to increase by 5.8% during the forecast period.
Consumption of oat flakes in Italy is expected to increase by 6.7% over the assessment period.
Indonesia is poised to register a CAGR of 6.1% by 2034.
“Participants are focusing on convenience, nutrients and innovation to increase the product’s appeal to potential urban dwellers,” says Nandini Roy Choudhury, Client Partner at Future Market Insights
What are the factors restraining the growth of the oat flour market?
Oat consumption has grown due to its health benefits, but the availability of substitutes such as quinoa, buckwheat, brown rice and other grains with similar nutritional qualities is overwhelming. Growth of the oat flour market.
In addition, the high price of oatmeal compared to other breakfast products is also one of the factors that may limit the growth of Oatmeal Market Size throughout the projection period.
Quinoa and buckwheat are becoming increasingly popular as sources of protein and fiber, as well as gluten-free alternatives to whole grains, leading to a variety of nutritious breakfast options.
Additionally, in the convenience food segment, the wide availability of substitutes in convenient stores, as well as the longer cooking time of oats, may function as Limits of the oat market.
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Who wins?
Market players are investing in creating innovative oat products that meet the diverse demands of consumers. Players are thus continuously expanding their offerings of instant oatmeal in multiple flavors, organic oat packets, single servings and much more.
Brands are also highlighting their value propositions to attract a mass population as customers. In their marketing campaigns, they sell the product by highlighting the nutritional aspects of the product. Brands are also increasing the convenience of using oatmeal so that the product easily fits the discerning urban population, who are always on the go.
Top Oatmeal Brands
Quaker Oats Company
Weetabix
Kellogg
Nestle
Blue Lake Mill
Avena Foods
Bob’s Moulin Rouge Natural Foods
Dr. McDougall’s Good Foods
General mills
Richardson International
Sturm Foods
think thin
RECENT DEVELOPMENTS
Saffola Masala Oats made headlines in March 2024 with the launch of its new campaign around innovations in the flavoured oats segment. A total of 4 ad films were shot for this campaign, which showcased distinct scenarios around snacking experiences. The film positioned the brand’s offerings as healthier and tastier snacks.
Quaker, a leading player in the market, added new products to its offering in January 2024. The company launched Quaker Instant Oats. With this launch, a new easy-to-consume snack has entered the market.
Get more valuable information
Future Market Insights (FMI), in its new offering, provides an in-depth, detailed and unbiased analysis of the global oat flour market, presenting historical demand data for the years 2019 to 2023 and forecast statistics for the years 2024 to 2034.
The study provides compelling insights into the industry based on nature (conventional and organic), type (regular oatmeal, steel cut oatmeal, instant oatmeal, quick oatmeal, Scottish oats, whole grain oats and others) and sales channel {offline sales channel (supermarkets/hypermarkets, department stores, convenience stores and other sales channels) and online sales channel (company website and e-commerce platform)}, across multiple regions.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR Certified, Stevie Award Winner, and a member of the Greater New York Chamber of Commerce) offers in-depth insights into the drivers that drive market demand. FMI is the leading global provider of market intelligence, advisory services, consulting, and events for the packaging, food and beverage, consumer technology, healthcare, industrial, and chemicals markets. With an extensive team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on various industry domains and trends in over 110 countries.
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