Henry Golding injects fun and style into finance with Chocolate Finance
Chocolate Finance has unveiled a new campaign to launch its cash management account. The campaign, titled ‘Make life richer’, features a series of ads featuring a new brand ambassador and a new investor Crazy Rich Asians actor Henry Golding.
The series of commercials shows Golding living happily. In a short film released in theaters, Golding is seen entering a jazz bar and joining a performer on stage. Golding begins singing into a microphone.
After singing, Golding goes off stage to get a drink. He spots a woman on the dance floor and joins her. After dancing, he plays a fairground game that tests his strength and joins in a group selfie. He then leaves the club with the mysterious woman and jumps on a motorbike as they ride off into the night.
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“Our launch campaign aims to bring fun and style to finance. With vibrant colours and lively content in our film, we celebrate the joy of seeing your money working hard for you. The energy of the film, with its cheerful characters and elegant parties, captures the essence of a carefree and richer life,” said Anushka Yadav, Creative Director, Chocolate Finance, in conversation with MARKETING-INTERACTIVE.
“Just like our campaign, our product and user experience are designed to be bold and simple. Enjoy happy returns without any blockers, hurdles or complex criteria. At Chocolate Finance, we are committed to making financial services not only accessible and intuitive, but also truly enjoyable for all,” Yadav added.
In addition to the short film, Golding appears in a series of OOH advertisements located in MRT stations.
One ad shows Golding and the characters from the short film taking a group selfie. The text reads: “Good results are like good friends. Life is better with them.” Another ad shows Golding and a woman taking a dip. The text accompanying the visual reads: “Dive into a richer life.”
Meanwhile, Chocolate Finance has launched a FOOH ad on Instagram. The ad mimics a press release with the headline “Giant pink carpet spotted on streets of Singapore.”
As the title suggests, the ad features a giant pink carpet being rolled out on the streets of Singapore. Coins are then seen rolling across the pink carpet.
The campaign was produced in collaboration with Rumble (TAO) and Media Monks.
Interestingly, FOOH ads are becoming increasingly popular in Singapore. In July, Starbucks took over the CBD with its new drinks and mascot Merlion Bearista.
The campaign aimed to showcase the coffee chain’s new menu items, including Yuan Yang coffee and lychee strawberry cream drink, among dishes such as laksa mac and cheese pie, nonya curry chicken prata pie, nasi lemak egg pancake wrap and more.
In a video by FOOH, the Starbucks outlet located near Marina Bay Sands saw the two new drinks land on its roof. We then see a character named Merlion Bearista enter the frame, jump for joy, and head towards the store.
In another FOOH video, Merlion Bearista emerges from the Singapore River, holding each of the new drinks in his hand. Merlion Berista then splashes the screen with water using his tail.
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