Here are 5 to discover

In response, fast food chains across the country are introducing short-term value options.

“In general, the value proposition is to attract customers to the restaurant who haven’t been there in a while or who don’t frequent it as often, because they might feel that some prices are too high on certain items,” Nassar said.

Here is a list of fast food chains offering new value options:

The “sweet spot” for value options is to offer a deal where customers can get a few items along with fries and a drink for $5 to $6. When they do promotions like that, they usually do well, Nassar said.

He believes that value meals are a long-term solution to keep customers coming back, as they have been a part of the restaurant industry for many years. He said restaurants like Taco Bell or McDonald’s are known for their value options.

“Some restaurants overprice themselves and a lot of others are actually very focused on customers and making sure customers can still afford their product,” Nassar said. “Many owners are making less profit each year simply to ensure they continue to grow their business with customers. »

American QSR owns and operates 70 Popeyes and Wendy’s restaurants in the Texas area. Nassar has nearly three decades of experience overseeing franchise acquisitions and optimizing performance at the individual employee, restaurant and overall company level. Prior to American QSR, Nassar was a chief operating officer, overseeing more than 200 restaurants, including Taco Bell, across the country.