Iceland renews its TGI range, Marks & Spencer promotes apples



Someone is busy in the kitchen. Asda’s has added a number of lines to its in-store bakery. Our picks are the tasty beauties Extra Special Muesli Bread and Bacon & Cheese Turnover, alongside the modest Extra Special Palmier.

New baked treats have appeared elsewhere in store. Asda has expanded its OMV plant-based range – added in January – with Cherry Bakewell Chunky Cookies. And the retailer has also added lines from value bike brand The Bakehouse.


Iceland TGI

For many fast-casual restaurants, grocery shopping is now a key sales battleground as struggling shoppers eat out less to save money. It’s no wonder Iceland has upped its game with its exclusive TGI Fridays range.

The brand has relaunched the Cajun Chicken and Chorizo ​​Pasta, giving it an improved recipe. Added to this is a selection of salty treats marked as new in the freezers. Jumbo Hash Brown Dogs, Dragonfire Boneles Chicken Bites, XL Mozzarella Dips, and Sesame Chicken Breast Tenders go best with casual friends, chilled alcohol, and plenty of paper napkins.

Iceland Luxury

Icelandic shoppers who are less in the mood to party can get their fill of a nice piece of fish. Lightly dusted cod fillets, creamy whitefish steaks in cheese sauce, and tangy and spicy breaded shrimp (with a hint of two-chili heat) are all recent additions.

Then there are ready meals from the retailer’s Luxe range. The “new” flash lines cover Chinese, Indian, Italian and Russian cuisine – from sweet and sour crispy chicken to beef Stroganoff. Chicken Tikka Saag looks particularly appealing.



Deluxe steak hash with “rich onion and beer sauce”? Yes please! It’s casual, trendy and looks comforting as heck. Why not follow it up with a cone or two of Gelatelli Supreme caramel flavor and vanilla flavor ice cream? (And don’t worry about freezing weather.)

Waitrose and Marks & Spencer

Marks & Spencer

Be careful, Lady Rose! Watch your back, Jazz! There’s a new apple brand in town. Produced by Italian consortium VOG from South Tyrol, Red Pop debuted in the UK in early 2023. And since then it has taken marketing steps, including advertisements on London buses last spring. Its latest activity included branded displays at Waitrose.

On the own-brand side, Marks & Spencer is exploiting the current cold snap with a range of stylish ambient soups. Calabrian mushrooms and truffles and lobster bisque are among the tempting choices.

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