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Diving brief:
Jollibee, a brand of fast food chicken from the Philippines, launched an American franchise program, according to A Tuesday press release.
The chain aims to reach 350 locations in the United States and Canada in the coming years. He currently operates 76 stores in the United States and 28 in Canada.
Jollibee expects franchised stores to possibly include majority of its store base in the United States and Canada.
Diving insight:
Chicken chains are generally gaining popularity in the United States, with brands like Chick-Fil-A,, Dave hot chickenRaise canes and Zaxby All by seeing a significant expansion in recent years. Jollibee worked assiduously to settle as a competitor of other players in space.
Last year, the channel launched a Loyalty program in the United States. and added a range of premium drinks to wake the coveted Consumption cohort Gen Z. The brand has also started testing a double drive-thru in Orlando in 2023.
In accordance with this experimental provision, the Jollibee’s crossing program will include options for “autonomous buildings with or without steering wheel service, terrace towers of the shopping center, urban windows and outdoor shops from the shopping center”, to meet commercial needs. The company said that it would eventually be interested in developing non -traditional places in airports, university campuses and other very traffic places if they find the right franchisees.
Jollibee’s restaurants operated by the company were able to maintain a relatively high unit volume, according to the FDD, with autonomous locations on average around $ 4.5 million, and online stores $ 4.3 million. This unit economy could make channel stores more attractive to operators. According to the press release.
The brand has attributed its success to its distinctive menu: “There is an increasing demand for alternatives to fast food chains and traditional QSR”, according to the press release.
The brand is particularly focused on multi-united franchisees with important development resources and an experience of operating restaurants. These operators are more likely than individual franchisees to be able to raise the funds necessary to accelerate the development of the chicken chain. The chain said it would award deductibles on existing and new markets. A newly created American subsidiary, JBM LLC, will operate its crossing program in the United States
