KRAFT Mac & Cheese and Nintendo Launch Super Mario Shapes
KRAFT Mac & Cheese has teamed up with Nintendo to launch new KRAFT Mac & Cheese Super Mario Power-Up shapes.
KRAFT Super Mario Mac & Cheese Power-Up Shapes feature Fire Flower, Super Star and Super Mushroom shaped pasta from the Super Mario series.
Available at retailers across the United States, the new product comes in the traditional blue box or in Easy Mac cups, sold in packs of four.
Ashleigh Gibson, Senior Marketing Director, Mac & Cheese, Kraft Heinz Company, said: “We’ve always helped families recharge, rejuvenate and reconnect during mealtimes. It’s important to us that we continue to provide that reassuring comfort, which is why we’re excited to partner with Nintendo on the latest addition to our shape range.”
“We can’t wait to bring families together around the table again and bond over two things they love: KRAFT Mac & Cheese and Super Mario.”
Since its inception, the KRAFT Mac & Cheese line of shapes has been presented in over 300 different shapes and has been awarded 30 patents.
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By GlobalData
In November 2023, Kraft Heinz Not Company launched KRAFT NotMac&Cheese, the first plant-based KRAFT Mac & Cheese in the United States.
Kraft Heinz Not Company is a joint venture between The Kraft Heinz Company and TheNotCompany (NotCo) to launch two plant-based macaroni and cheese offerings.
With the KRAFT Mac & Cheese brand, Kraft Heinz Not Company aims to meet customers’ evolving preferences and needs for plant-based products.
KRAFT NotMac&Cheese is available in Original and White Cheddar flavors.
