Loving summer with the US Snack Index

“Food is an important centerpiece for the joy that summer brings,”said Denise Lefebvre, Senior Vice President, PepsiCo Foods R&D.​

“We are deeply invested in understanding what our consumers want so they can have the right flavors, variety, snack styles and even packaging options all season long.”

According to Circana – another recently formed JV between IRI and NPD – snacking is still a way of life among Americans,​ with 49% enjoying three or more a day.

In the past, the habit of snacking (the art of grazing throughout the day) was fueled by the younger generations, but this influence has now spread to all.

While resolutions are kept earlier in the day, temptation eventually wins out and regular snacking usually gives way to cravings in the afternoon (66%) and evening (59%).

Unsurprisingly, the cost of living crisis has had an impact on shopping behavior, with 72% of consumers being influenced by price and 25% choosing sale items over favorite brands.

That said, snacking remains a way of life among Americans.

According to Frito-Lay/Quaker, this behavior – including the anticipation of increased summer travel – provides an important criterion for changing food preferences and purchasing decisions.

“Americans snack more in the summer, whether indoors, outdoors or on the go. Whether it’s cheering up a road trip or rounding out an outdoor potluck, today’s data confirms the vital role snacks will play in many shared moments and activities. this season “,said Lefebvre.

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