Mackie’s ice cream exports rise, Taiwan tops list

The business, based on the Mackie family farm in Aberdeenshire, said it had its “best performance” in East Asia, with Taiwan, South Korea, China, Hong Kong, Singapore and the Japan accounting for 95% of its total export sales.

Mackie’s said: “Taiwan leads the pack, winning the title of Mackie’s largest overseas customer. Last year, consumers in Taiwan bought more than a million traditional Mackie’s bins, which, if laid in a straight line, would stretch from the Aberdeenshire farm to Edinburgh.

The fifth generation family farm, Westertown, is near Inverurie.

READ MORE: Ice cream brand Mackie’s achieves £20m turnover for first time

Mackie’s exports to 13 countries, with its other overseas markets including the United States and the Gulf states of Saudi Arabia, Qatar, Oman, Kuwait, Bahrain and Dubai.

The company, which employs 110 people, highlighted that its tub of traditional ice cream was its biggest seller abroad. Next is their Honeycomb ice cream.

Stuart Common, Managing Director of Mackie’s of Scotland, said: “Since we began exporting to a handful of family-owned ice cream parlors in Seoul in 2002 for the FIFA World Cup in South Korea, we have seen growth constant demand abroad. for our products.

“The quality and consistency of Scottish food and drink products in general has helped to create a ‘made in Scotland’ brand in itself, which has found strong support from consumers around the world.

He noted a boost for export sales as countries emerge from the coronavirus pandemic.

Mr Common said: “This recent boom in export sales comes as countries and international supply chains begin to recover from the pandemic, and consumers are eager to taste and try foods that they haven’t necessarily had access to for some time.

“To reinforce this, Mackie’s has expanded the range of products we offer to our overseas customers, offering them new flavors like our Honeycomb, which they may not have in their home markets.”

He added: “This has led to a tremendous increase in sales worldwide and our partnerships with our international distributors have never been stronger. We are optimistic that this trend will continue in the years to come, as Mackie’s and Scottish food and drink both strengthen their place in the minds of international consumers as simple, consistent and of the highest quality.

Mr Common said the company’s ambition is to “always grow, whilst delivering quality to our consumers”.

He revealed that Mackie’s was working to create new relationships with distributors “to reach more customers around the world.”

READ MORE: Mackie’s ice cream wins record UK market share for the year

Mr. Common added: “We have set ambitious goals for the coming year to maintain this upward trajectory and we look forward to sharing Mackie’s with more ice cream lovers around the world.” »

Mackie’s has reported a “wave of new listings” in the UK, including a deal to supply Honeycomb ice cream to 245 Waitrose stores, estimated to be worth around £500,000 in retail sales.

The family-owned business said it had secured a renewal of its Sainsbury’s listing across the UK, with its Honeycomb ice cream sold in more than 500 stores in England and Wales.

The company added: “This, combined with (our) decision to resist price increases, has led Mackie’s to add half a million customers in England, Wales and Northern Ireland to (the) significant share existing in Scotland. »

Mackie’s said it had more than 20% of the ice cream market in Scotland.

Leave a Reply