Milestone! Chocolate City Music Announces 20th Anniversary and Launches Nutrybe Academy and Founders Fund
Music from the Chocolate CityOne of Africa’s leading independent labels, celebrated the start of its 20th anniversary with a star-studded BET Awards activation in Los Angeles recently.
The event was organized in collaboration with Afr!Ca House served as a celebration of Black Music Month and brought together influencers from across the African diaspora.
The exclusive gathering was attended by over 400 guests, including leaders and creatives from the worlds of music, film, television, fashion, arts and business. Notable attendees included the Director General of the National Council for Arts and Culture of Nigeria, Asika’s Heart; actor Michael BlacksonVice President of the Grammy Awards Marcus Lomax; singer Eric BellingerCEO of Shade Room Angelique Nwandu; and much more.
The event was also an opportunity for Chocolate City to unveil two innovative initiatives: the Chocolate City Music Founders Fund and the Nutrybe Academy.
The Chocolate City Music Founders Fund will empower young creative entrepreneurs, particularly women, to thrive. The fund will provide financial support and resources to foster innovation in the entertainment industry.
The initial phase of the project will have a budget of up to $250,000, with plans to expand. The fund will officially launch in the first quarter of 2025 and is open to applicants worldwide.
“Our Founders Fund is designed to provide opportunities for young people and businesses looking to enter the creative world. Chocolate City has received a lot of support throughout its growth, and it’s important to us to give back to our community and help our young entrepreneurs succeed,” said Paul OkeugoCo-founder of Chocolate City Music.
In addition to the Founders Fund, Chocolate City also launched NuTrybe Academy, a comprehensive development resource designed to nurture emerging talent on and off the stage.
The academy will equip aspiring creatives with the skills and knowledge to thrive in the entertainment industry through training, mentoring and guidance.
Abuchi UgwuChocolate City Music CEO, highlighted the importance of these initiatives, saying: “We believe that Africa is a hotbed of creativity and talent. The Founders Fund and NuTrybe Academy are our way of investing in the future of this continent and enabling its creative voices to reach a global audience.”
Chocolate City Music will continue its anniversary celebrations in August, commemorating two decades of musical excellence and its continued commitment to nurturing talent and shaping the future of African music.
About Chocolate City Music
Founded in Nigeria in 2005 by Audu MaikoriPaul Okeugo, and Yahaya MaikoriChocolate City Music is a model of success in the African urban music landscape. With artists like Blaqbonez, Young Jonn and Candy BleakzThe label plays a vital role in shaping and championing the Afrobeats genre.
Known for helping producers become superstars, such as CKYes with his blow “I love Nwantiti” Chocolate City Music contributes significantly to the global reach of African music. It is part of the Chocolate City group, which includes a music label, a distribution company, a management consultancy and a marketing agency.
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