New Products: Hot Sauce & Cheez-It from 5-Hour Energy in collaboration with Hidden Valley Ranch

In this week’s roundup of notable new products, 5-Hour Energy unveils its caffeinated barbecue sauce, Oat Haus partners with Ambitious Kitchen, and Fx Chocolate expands its line of protein supplement bars.

Oat house

Granola butter brand Oat Haus has teamed up with food blog Ambitious Kitchen to launch its newest flavor, Cherry Pie. The new offering, which is said to taste like a trendy cherry pie, is now available for purchase via the brand’s website for $12.95 for a 12-ounce jar. For more information, visit oat.haus.

Lexington Pastries

The bigger it is, the more expensive it is. Premium brownie and cookie maker Lexington Bakes has introduced a reduced serving size, opting for 2 oz treats instead of its previous 5 oz size. Reducing the size allowed the brand to drop its price to $5.99. In addition to the new size, Lexington Bakes has updated its package labels and reduced the sugar content of the product to between 25% and 30%. For more information, visit lexingtonbakes.com.

Mom Masala

Indian-inspired food company Masala Mama has launched a line of 4 ready-to-eat, high-protein pulses, including Ooh La La Lentils, Cha Cha Chickpeas, La Bamba Black Beans and Rah-Rah Red Beans. The products are made with extra virgin avocado oil and gluten-free ingredients and contain 10-13 grams of protein per serving depending on the variety. Masala Mama’s new pulse line is available at Sprouts, The Fresh Market and Earth Fare. For more information, visit masalamamafoods.com.

BTR Nation x Blue Bottle

Amid a year of growth marked by new distribution and innovation, BTR Nation has partnered with Blue Bottle to create its new Spiced Chocolate Chip Cookie Dough superfood bar. The bar, which features tasting notes of cardamom, cinnamon and vanilla, is now available at Blue Bottle cafes nationwide. For more information, visit btrnation.com.

Sweetkiwi x Smurfs

Frozen treat maker Sweetkiwi is seeing things in blue with its new collaboration with The Smurfs. This magical new line features frozen Greek yogurt bars in Smurf Berry and Smurf Blue Cookie Crunch flavors. The Sweetkiwi Smurfs line will soon be available at select retailers nationwide through major warehouse clubs. For more information, visit sweetkiwi.com.

Bumpin’ Blends x Barbie

As further proof that Barbiemania is still going strong, smoothie cube producer Bumpin’ Blends has released a new Barbie x Bumpin’ Blends Strawberry Dream strain. The cubes are made with strawberries, bananas, coconut cream, raspberries and bovine collagen peptides and are designed to support skin health. Each 10 oz. One bag of smoothie cubes makes two to four smoothies. For more information, visit bumpinblends.com.

Oatly x Little Spoon

Little Spoon, the meal delivery service offering organic foods and snacks for babies, toddlers and kids, has launched a new line of Overnight Oats in partnership with Oatly. Available in Peach Berry Bliss and Apple Cinnamon Swirl varieties, the pouches contain 3 grams and 2 grams of fiber, respectively. For more information, visit littlespoon.com.

Cheez-It x Hidden Valley Ranch

Ranch is definitely in style. This year alone, this flavor has been used in products like lip balm, snack nuts, cotton candy and many more. The latest addition to this growing list of products is Cheez-It’s collaboration with Hidden Valley Ranch. From now until July 1, Cheez-It is offering limited-quantity ranch-flavored crackers on its website for $5.95 per box. For more information, visit cheezit.com/en-US/home.html.

Fx Chocolate

Fx Chocolate, a Designs for Health brand, has expanded its line of protein supplement bars with five new varieties: Bold Beauty Collagen, Bone Broth Chocolate Crunch, Cocommune, Peanut Butter Joint Power and Plant-Powered Magnesium. Like the brand’s other products, the new bars use allulose, a natural sweetener found in foods like figs and maple syrup, as the primary sweetener. All five new bars are available online for $39.48 per 12-count package. For more information, visit fxchocolate.com.

Castle

Castello has launched a new range of whipped dips in Garlic & Herbs, Cracked Pepper and Paprika & Chilli flavors. The dips are made with imported Danish cheese and carefully selected herbs and spices and contain no stabilizers, gums or preservatives. Castello Whipped Dips are now available for $3.99 per 5.3 oz jar at retailers such as Sprouts and Winco. For more information, visit castellocheese.com/en-us.

Whipped Fusion

Whipped Fusion is looking to shake up the whipped cream category with the launch of its flagship dairy-free, alcohol-infused whipped cream (14% ABV). Available in a So Vanilla flavor, the product has an 18-month shelf life. For more information, visit whippedfusion.com.

Kellogg’s x Crumbl

Forget it, Cookie Crisp. There’s a new cookie-themed cereal: Kellogg’s Crumbl Chocolatey Chip Cookie Cereal. This new cereal aims to bring Crumbl’s famous freshly baked chocolate chip cookies into the cereal bowl and contains 14 grams of whole grains per serving. For more information, visit kelloggs.com/en_US/home.html.

5 hours of energy

Just in time for summer dining season, 5-Hour Energy is bringing big energy to grilling with the launch of its 5-Hour Energy-inspired energizing barbecue sauce. The caffeinated sauce features a sweet and tangy peach and mango flavor and contains 60 mg of caffeine per serving. The limited release, which began on June 27, will run over the next four weeks. For more information, visit 5hourenergy.com.

TRUFFLE

TRUFF, the truffle brand known for elevating pantry staples, is offering a new take on a classic American sauce with its new Buffalo variety. The new sauce will be available in 6-ounce bottles topped with TRUFF’s truffle-inspired cap in a vibrant shade of orange. For more information, visit truff.com.