Noodles & Company offers a range of selected macaroni and cheese for the month of July.
The Broomfield, Colorado-based fast-food chain of 469 restaurants is making the “Mac & Cheese Mashup Menu” available exclusively for online orders, all with a starting price of less than $9 all month long.
The articles are:
4 Cheese Macaroni Alfredo: Elbow macaroni noodles in a four-cheese Alfredo sauce topped with MontAmoré cheese, recommended with the addition of Parmesan-crusted chicken for an additional charge
Macaroni and cheese with broccoli: Elbow Macaroni in a Cheddar and Jack Cheese Sauce with Broccoli, Recommended with Grilled Chicken
Crispy Jalapeño Macaroni: Same as broccoli mac and cheese, but with fried jalapeño peppers instead of broccoli. Also recommended with grilled chicken.
Additionally, DoorDash Pass members are offered a Korean Meatballs with Macaroni and Cheese, which is the same macaroni and cheddar cheese with Jack cheese sauce with meatballs tossed in Gochujang barbecue sauce.
Noodles Rewards members also get a $1 side dish with any purchase of $15 or more. This side dish can be used once per day for the entire month.
The “Macapalooza” promotion is centered around National Mac & Cheese Day on July 14 and comes as the chain is working to revamp its menu amid declining sales.
While Noodles & Company offers a wide variety of globally inspired noodle dishes, its mac and cheese items are by far its most popular: It sold nearly 10 million bowls of mac and cheese last year, the company said in a press release announcing Macapalooza.
“Along with this fan-favorite dish, we’re excited to celebrate National Mac & Cheese Day all month long with the best mac & cheese you can find,” CEO Drew Madsen said in the release. “To show our appreciation for our Noodles Rewards members, this month is packed with special offers and exclusives, including our Mac & Cheese Mashup menu, which features creative twists on the original recipe and unique culinary collaborations inspired by our customers. We can’t wait to hear what you think.”
In his efforts to turn around the struggling chain, Madsen said that in addition to working with consulting firm The Culinary Edge to revamp the menu, which is slated to launch in the first half of next year, he and his team are looking at other ways to leverage the chain’s fairly robust digital platforms. More than 50% of the chain’s sales are already ordered online.
Contact Bret Thorn at (protected email)
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