Supree™ develops innovative fruit and vegetable varieties designed to dry naturally on the vine while preserving high levels of vitamins and nutrients and rich taste.
NESS ZIONA, Israel, January 30, 2024 /PRNewswire/ — NRGene Technologies Ltd. (TASE: NRGN) is pleased to introduce Supree (Supree-Zanim), its newly created FoodTech subsidiary, specializing in innovative fruit and vegetable varieties that self-dry naturally on the vine while retaining their nutritional value. and flavor.
Supree’s first product line consists of unique varieties of semi-dried tomatoes that stand out for their delicious taste, high nutritional value and one-year frozen shelf life. The uniqueness of these varieties lies in the structure of their skin which is filled with microcracks that allow natural evaporation of moisture. This natural drying process preserves the rich taste, vibrant color, vitamins and antioxidants, resulting in a superfood that loses approximately 80% of its original weight when ripe, intensifying flavor and nutritional concentration.
Supree’s semi-dried tomatoes are perfect for various culinary applications: snacks, salads and ready meals, pastries and even desserts. The defrosted product retains its quality, texture and nutritional value and is available all year round, regardless of the growing season. Tomatoes can also serve as a versatile natural ingredient. Tomato powder derived from these tomatoes enriches processed food products in various industries, including meat products, meat substitutes, healthy drinks and snacks.
Currently, Supree targets high-end B2B markets in Israel, Europeand the Middle East, including restaurants, hotels, caterers and food manufacturers. Great chefs, like chef Ran Shmueli of Claro restaurant, Tel Aviv, I tried Supree’s semi-dried tomatoes. Chef Shmueli said: “We are always happy to incorporate innovative, high-quality Israeli ingredients into our menus. Sometimes I discover something really new. And such are the cherry tomatoes that self-dry on the vine. Their taste, uniqueness, and innovation elevate and enrich our dishes and menus.
The potential market size of Supree tomatoes is expected to reach $1.5 billion by 2030. Supree predicts that its semi-dried tomatoes will create a new category within the 16 billion dollars dried tomatoes market. In addition, tomatoes can serve as a substitute for $10.2 billion dried fruit market, $4.4 billion frozen fruit market, and the 60 billion dollars superfood market. Our projections take into account the market shares of these segments and take into account market education and penetration rates.
Enhancing sustainability and profitability, Supree tomato varieties allow for optimal seasonal growth, eliminating the need for artificial heating or cooling. Immediate drying, packaging and freezing after harvest significantly reduces fruit losses throughout the supply chain. Additionally, mechanical harvesting is planned and is expected to provide substantial savings in labor costs, thereby reducing tomato prices.
To facilitate the production and processing of the first product, Supree signed a partnership agreement with Tzabar Tech, which strengthens agricultural foundations and promotes technological innovation in the field of agri-food technologies. Together, the companies will create a joint venture, in which Tzabar Tech will bring its expertise in growing and trading agricultural products to support the unique growing and post-harvest processes of tomatoes.
CEO of NRGene, Gil Ronenstressed: “Israeli farmers aspire to unique products that can be exported to global markets, with the aim of increasing their income and strengthening the Israeli economy. Supree focuses on developing innovative agricultural products manufactured in Israel for the global market. NRGene’s technology will enable Supree to quickly reach markets with highly unique products. To maximize the success of the project, we decided to collaborate with Tzabar Tech and are confident that our joint efforts will bring even more success to the project. »
CEO of Tzabar Tech, Gilad Mintzsaid: “The collaboration between Tzabar Tech and Supree presents an excellent opportunity to integrate innovative growing technologies, while enabling farmers to improve their work processes and achieve more profitable yields.
Supree is an Israeli food technology company specializing in the production of self-drying fruits and vegetables. Leveraging NRGene’s genomics and AI technology, Supree aims to commercialize new naturally dried fruits and vegetables, enriching foods with flavorful, healthy and long-shelf-life products. For more information, visit the company’s website: www.supree.co.
NRGene is an AgTech company focused on the research, development and commercialization of intellectual property-intensive technologies and novel crop and animal traits and varieties. Through an extensive proprietary database and AI-driven technologies, NRGene accelerates and improves the natural development of key crops and animals in the global agriculture and food industries. For more information, visit the company’s website: www.nrgene.com.