PANERA BRINGS breakfast into its new era with a new savory and sweet breakfast menu

Items including Double Take Bacon Sandwiches and protein-packed Steak and Wake Up Sandwiches, as well as limited-edition CinnaTops and CinnaScrambles, are now available at bakery cafes nationwide.

ST. LOUIS, June 26, 2024 /PRNewswire/ — From savory to sweet, Panera Bread is bringing “Cinna-mmm” this June as it continues its menu transformation with a suite of new, limited-edition breakfast items that are sure to wake up any morning meal. Now available in bakery cafes nationwide, the new breakfast caters to customer preferences, bringing more bacon, new proteins and offering creative takes on popular baked goods.

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New Breakfast Sandwiches Deliver Craving-Worthy Flavor
Panera Bread’s commitment to delicious and satisfying breakfast options continues with the introduction of new breakfast sandwiches.

  • Bacon Double Take: We heard our guests wanted more bacon, and this sandwich delivers! This sandwich has double the bacon of a traditional Panera breakfast sandwich, plus two types of cheese for an extra layer of flavor.

  • Steak & Wake: This limited-time premium offer features thinly sliced ​​marinated steak served on Panera artisan ciabatta bread. Don’t forget to try this limited time option before it sells out!

  • Rounding out the new breakfast offerings, the Ham, Egg & Cheese offers a new protein option for those who enjoy a more classic breakfast sandwich experience.

Savory and sweet meet with the all-new CinnaScrambles
Panera Bread is shaking up the breakfast menu with the introduction of CinnaScrambles. This innovative offering combines classic breakfast sandwich ingredients with the chain’s beloved warmed cinnamon roll for a unique and delicious sweet and savory experience. Available from $5.39*CinnaScrambles come in two varieties:

  • CinnaScramble Sausage: Made with savory sausage, scrambled eggs and melty American cheese, all nestled on a warm cinnamon bun and finished with a sprinkle of salt and pepper. This option can be customized with bacon for those who prefer a different touch.

  • CinnaScramble: For those who want a gentler start to the day, this CinnaScramble features fluffy scrambled eggs and melty American cheese on a warm cinnamon roll, finished with a sprinkle of salt and pepper.

Summer just got sweeter with limited-time CinnaTops
The menu A standing ovation doesn’t stop there – The brand has also taken its iconic cinnamon bun to the next level with the introduction of CinnaTops. These bountiful and extravagant treats feature a delicious cinnamon roll base topped with frosting and your choice of an iconic Panera bakery item – there’s a variety for every sweet tooth, including Candy Cookie, Choco Chipper Cookie or Fudgy Brownies.

From $4.79*, CinnaTops are a limited edition summer treat, so don’t miss out! Customers will love this rich and flavorful new way to experience some of Panera’s most popular baked goods.

“We are excited to introduce exciting new breakfast products to our bakery cafes nationwide as part of our ongoing menu transformation,” said Alicia Mowdersenior vice president of strategy and product insights at Panera Bread, “These delicious offerings will include sweet, savory and protein-rich options to kickstart your day, including options featuring our iconic cinnamon rolls – a customer favorite that are prepared for our café guests. This is just the beginning of our commitment to providing an even more enjoyable breakfast experience for our customers.

Want to energize your mornings and quench your thirst all summer long? Panera is currently offering its most valuable Unlimited Sip Club offer yet. New subscribers who sign up through August 31 you’ll receive 3 MONTHS FREE of endless drinks to pair with delicious new breakfast menu items!**

In April, Panera began its largest menu transformation ever, refocusing on innovating and improving the core Panera products that customers love most: soups, salads, sandwiches and mac and cheese . Filled with more than 20 new and improved menu items, the brand’s New Era offers customers better value through improved portions and lower prices. The launch of these breakfast products is another step in the brand’s ongoing transformation process, aimed at providing customers with the right combination of taste, quality and value.

To join MyPanera and receive the latest updates on Panera’s exciting menu innovations, visit PaneraBread.com.

About Panera Bread
Our first bakery and cafĂ© opened in 1987, founded with a secret sourdough and the belief that the best part of bread is sharing it. This vision led to the invention of the Fast Casual category with Panera front and center, serving as an American kitchen table centered around our delicious menu of chef-prepared recipes thoughtfully crafted by our team members. We prepare dishes that we are proud to serve to our own families, from flavorful soups, salads and sandwiches to macaroni and cheese and sweets. Each recipe is filled with ingredients we feel good about and none that we don’t, because we are committed to serving our customers dishes that feel good in the moment and long after. Even though our company now has nearly 2,200 bakery cafes, our values ​​and our belief in the enduring power of a good meal remain stronger than ever. We spend every day filling bellies, building empowered teams, and inspiring communities. Nothing beats breaking bread together.

Of the May 28, 2024 there were 2,182 bakery cafes, businesses and franchises, in 48 states and Washington DCand in Ontario, Canada, operating under the names Panera Bread® or Saint Louis Bread Co.®. Panera Bread is part of Panera Brands, one of the largest fast food companies in the United States, comprised of Panera Bread®, Caribou Coffee® and Einstein Bros.® Bagels. For more information, visit panerabread.com or find us on Twitter (@panerabread), Facebook (facebook.com/panerabread), Instagram (@panerabread) or TikTok (@panerabread).

Media contacts
Panera RP
press@panerabread.com

*Participating cafes only. Substitutions or customizations may increase costs. Prices and items vary by cafe. Menu price for delivery is higher and fees apply.

** Offer valid only for a new subscriber, i.e. a person who has never benefited from an Unlimited Sip Club subscription under any name, email address, address or telephone number, who subscribes to an Unlimited Sip Club monthly subscription via 11:59 p.m. CST August 312024. New eligible subscribers who sign up for an Unlimited Sip Club monthly subscription via 11:59 p.m. CST August 31, 2024 will receive their first three months for free. The offer will be revoked if Panera determines, in its sole discretion, that such individual has already enjoyed an unlimited Sip Club membership for any period of time. Offer may expire without notice due to error, fraud, computer error, electronic or technical malfunctions or other unforeseen circumstances. Other restrictions may apply. Unlimited Sip Club membership is available for registration and redemption at participating U.S. cafes. You must be a MyPanera member and at least 18 years old to register. Registration available online only (including at the kiosk in the café). You can cancel at any time. If you do not cancel before your renewal date or the expiration of any promotional offer or trial subscription, your payment method on file will be automatically charged. $14.99 plus tax for a monthly subscription and will be billed on a recurring monthly basis every 30 days thereafter. To cancel the subscription online, visit the Manage Subscription section at www.panerabread.com/UnlimitedSipClub or on the Panera Bread app. The subscription offers eligible subscribers the following subscription benefits: hot drip coffee, iced coffee, hot tea, fountain soda and bubbler drinks (e.g., iced teas, lemonades and other bubbler drinks) once every two hours during normal opening hours of the bakery-cafe. , including unlimited top-ups. Drinks may vary depending on location and time of day. Excludes all other beverages, including, but not limited to, packaged beverages, smoothies, frozen mixed drinks, hot chocolate, cold brew iced coffee, and espresso and cappuccino drinks. Customizations, including but not limited to espresso and added syrups (e.g., vanilla, chocolate, cinnamon, and caramel) are not included in the monthly or annual subscription price. Additional charges apply. Other add-ons (e.g. milk, skim milk, almond milk, half-and-half, and sweeteners) are included in the monthly or annual subscription price, but availability may vary depending on location and time of purchase. the day. Limited to one subscription per person. Excluding catering orders and orders placed on third-party delivery sites. Panera reserves the right, in its sole discretion, to offer additional or different subscription benefits to Members based on geographic location, in-house bakery, program participation, subscription period recurring or other criteria. Other restrictions may apply. Visit here for full terms: https://www.panerabread.com/en-us/mypanera/subscription/terms-and-conditions.html.

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(PRNewsfoto/Panera Pain) (PRNewsfoto/Panera Pain)

(PRNewsfoto/Panera Pain) (PRNewsfoto/Panera Pain)

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SOURCE Panera Bread

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