Pillsbury Launches New Chocolate Chip Muffin Batter

Posted in: Nerd Food, Pop Culture | Tagged: Olympics, Pillsbury


After seeing the chocolate muffin craze take off during the Olympics, Pillsbury is getting in on the action with its own muffins



Article Summary

  • Pillsbury is launching a new chocolate chip muffin batter inspired by Olympic Village favorites.
  • The dough is simple to use: just cut, press and bake for delicious, moist muffins.
  • Influenced by viral TikTok videos showing athletes’ love for chocolate muffins in Paris.
  • Enjoy a taste of the French capital with real chocolate muffins right at home.

Pillsbury decided to cash in on the Olympics’ love of muffins by introducing their own chocolate chip muffin batter. As you may recall, one of the most interesting stories from the Olympics that had nothing to do with the competition was the super chocolate muffins they served to the athletes in the Olympic Village. So much so that they went viral on TikTok, from a variety of angles. So the company decided to get in on the action with their own take on a chocolate chip muffin with an easy-to-make batter, just like they’ve done with other types of muffins. Is this an exact copy of what they did in Paris? No. Is this clearly an attempt to cash in on people’s love of muffins over the past month? Yes. Hopefully, they’ll make an all-chocolate version soon that will at least resemble the one in France. For now, here’s their look at the new flavor as it’s available now.

Credit: Pilsbury

Pillsbury Chocolate Chip Muffin Batter

A Norwegian swimmer’s love of chocolate muffins at a very famous restaurant is going viral with over 30 million views on TikTok across multiple videos at this summer’s most acclaimed multi-sport events! With the help of Pillsbury, fans can get their own fresh, warm, fresh-from-the-oven taste the easy way with a new, ultra-convenient muffin batter, so they can get that gooey chocolatey texture, just like they’re at the Athletes’ Village in Paris!

Pillsbury Chocolate Chip Muffin Batter: Pillsbury is expanding Doughboy’s muffin offerings with an all-new chocolate chip muffin batter, in an easy-to-make tube! Simply cut, press and bake for eight muffins (or five large muffins, for each of these iconic symbols) made with real chocolate—no mixing or measuring required. Bring a piece of the happenings in the French capital right into your own kitchen with Pillsbury’s delicious muffins that are sure to delight the whole family.


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