Pizza Hut gives life to the monopoly with activations in store and online

Pizza Hut Singapore revealed his latest collaboration with Hasbro, giving life to the popular monopoly game. The partnership aims to take advantage of the current trend of nostalgia and popularity of board games among millennials and generation Z, offering a mixture of online and store experiences.

From March 6, visitors to Pizza Hut Outlets from Nex and Jurong Point will also be able to discover an exclusive limited time cure, restaurants will be transformed into a playground on the monopoly theme.

Customers can expect themed photo spots with a life-size “prison cell”, an exclusive mini-game only with a dinner and a chance to mark good limited edition food. Visitors must simply launch the dice bigger after their meal and let the rest of them do the rest, because the dice face on which they land will determine what good they will bring home.

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In a Digital-Meets-Retro gameplay hybrid, Pizza Hut and Monopoly also designed a tailor-made online game played with the familiar rules of the classic monopoly board game, unlocking a flow of pleasure and surprises.

Those who participate in the free digital game from now on April 6 have a chance to gain up to $ 2,000 in cash each week, totaling more than $ 9,000 SG to be won. In addition, players have a chance to score good for free panoramic pizzas and exclusive offers.

To participate, the public will have to register via the Pizza Hut website to receive good and prices, and “roll the dice” to unlock prices when they land on various tiles.

In a conversation with interactive marketing, Jayss Rajoo, director of marketing and food innovation at Pizza Hut, said: “We could not be more enthusiastic about this partnership – Pizza Hut and Monopoly are two emblematic brands that have gathered people for decades and it is the ideal way to celebrate this story. So that everyone can take advantage of it.

In addition, a spokesperson for Pizza Hut Singapore said that the food giant had worked with Hasbro for the partnership with Monopoly and is supported by Team Lewis, the named creation and communication agency of Pizza Hut, Havas as a paid media agency, and news as an act of events. In addition, Happy 3 Media was behind the development of the first pizza hut and the monopoly digital game in this world.

Pizza Hut is not unrelated to ready -to -use campaigns. Earlier this year, the catering giant closed all of its restaurant Marina Square on February 13 to offer a lucky couple a dinner of intimate and private candles to “do the closing” this Valentine’s Day. The evening aimed to be a symphony of love, with a live violinist serenade the lucky couple for an hour, when they were served a delicious spread of a menu organized just for them.

In addition, a photo station designed, completes with a Polaroid camera and markers, allowed the couple to capture and personalize their memories. The tables were dressed in fresh flowers and heart -shaped candles, and the romantic atmosphere was captured as part of a commemorative video of the couple’s pizza date.

Hasbro has also made the news lately after unveiling a new look for a monopoly to celebrate its 90th anniversary. The reworked board game included a more compact box for storage, designed to be easy to use for players on the evening of the match. Players could also take advantage of updated money designs and a return to the classic look that fans know with the luck and the chest cards of the community, as well as the acts of title.

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