Pizza Hut is offering the Book It program this summer

In May, BOOK IT! announced that he had joined author Jeff Kinney and his “Diary of a Wimpy Kid” book series for the 2012-2013 school year. “Diary of a Wimpy Kid” is integrated into all BOOK IT! classroom materials, teacher printables, and web design at

“Year after year Pizza Hut BOOK IT! The program continues to reach new children with a positive message about how rewarding reading can be,” said Shelley Morehead, BOOK IT! Program administrator. “Through our Diary of a Wimpy Kid partnership and our 28 years of promoting literacy, we are fortunate to have such tremendous support from schools across the country who want to give it back. tremendous.”

With this new integration comes a new BOOK IT! slogan: “Read Your Heart Out”,™ motivating children to make reading an important part of everyday life. The “Read to Your Heart” quest includes 5 steps for young readers: rally readers, track minutes read, complete the principal’s challenge, read to help hungry children and share your love of reading. Resources are available for each stage of the quest at

“Our team developed the ‘Read Your Heart Out’ quest with the goal of making reading much more fun for students, teachers, and parents,” Morehead said. “BOOK NOW! Students can read for a cause, principals can show their schools the importance of literacy with wacky reading stunts, and teachers can make reading a learning adventure in their classrooms.

TO BOOK! builds on its partnership with the “Diary of a Wimpy Kid” series to further encourage the “Read Your Heart Out” theme. One of the most successful children’s book series ever published, the “Diary of a Wimpy Kid” books have appeared on several national bestseller lists since the publication of the original volume in 2007. There are over 75 million books in existence. copies printed in more than 40 countries around the world. world.

« BOOK IT! Program and ‘Diary of a Wimpy Kid’ are a perfect match,” added Jeff Kinney, author of ‘Diary of a Wimpy Kid’. “Both BOOK IT! and ‘Diary of a Wimpy Kid’ are passionate about bringing reading to life in a fun and relevant way.

BOOK IT! The Reading Incentive Program, launched by Pizza Hut in 1985, reaches more than 680,000 classrooms and 14 million children each year. Teachers and librarians set monthly goals and give students a reading certificate when the goals are met. Students take the certificates to a Pizza Hut restaurant, where they are congratulated by a team member and given a free one-topping Personal Pan Pizza®. No purchase is necessary and the pizza can be taken away.

BOOK IT! The program is part of the “Share a Slice of Hope” movement at Pizza Hut. Share a Slice of Hope encourages Pizza Hut consumers and employees nationwide to help others through the company’s three philanthropic pillars: Child Literacy, Fighting Global Hunger, and community engagement.

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