Popeyes Announces New Leadership Appointments in the United States and Canada

Global fast food chain Popeyes has named Bart LaCount as chief marketing officer (CMO) and Matt Rubin as chief digital officer for the United States and Canada.

LaCount will lead the company’s marketing initiatives to drive traffic and sales growth in line with the brand’s “Easy to Love” strategy.

LaCount’s appointment follows the promotion of former marketing director Jeff Klein to president of Popeyes.

With more than two decades of marketing experience, LaCount was previously vice president of global beverage marketing at PepsiCo.

At PepsiCo, LaCount also led marketing of hydration and energy products in international markets, including brands such as Gatorade and Sting.

His career includes leadership roles at PepsiCo and Ford Motor Company.

Rubin, in his new role as chief digital officer, will lead the digital and technology teams, focusing on improving the customer experience through digital innovation.

He has already demonstrated the benefits of merging the restaurant’s technology team with the digital division.

Rubin spent more than eight years at Restaurant Brands International, where he held marketing, development and digital roles both domestically and internationally.

Klein said, “Bart brings an incredibly well-rounded marketing background to the role as we look to deepen brand relevance in the communities where we are loved and expand relevance where Popeyes should be best known – all within the strategic plan developed and approved by our franchisees.”

Klein added, “Matt is a proven leader at Popeyes with a proven track record of delivering results. I am excited for Matt to take on this expanded role and be able to further innovate to create a modern digital ecosystem within Popeyes.”

Popeyes, established in 1972 in New Orleans, specializes in offering a New Orleans-style menu including chicken tenders, fried chicken and fried shrimp.

“Popeyes Announces New Leadership Appointments in the US and Canada” was originally created and published by Verdict Food Service, a brand owned by GlobalData.

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