Professor Gail Whiteman and Chuck Tatham kicked off Climate Week in NYC with disappearing free ice cream flavors
Climate activists team up to raise awareness about the impact of climate change on ingredients at risk of extinction in our lifetime
NEW YORK, September 19, 2023 /PRNewswire/ — Professor Gail Whiteman and screenwriter/producer, Chuck Tatham revealed the real scoop on climate change by handing out free scoops of ethically produced blue marble ice cream to New York City as part of an activation by Climate Base Camp on Monday September 18.
Climate base camp, an initiative that uses culture to make climate conversations more accessible, has had a deliciously significant impact in protecting the ingredients we know and love. Vanilla, chocolate, coffee, mango and many other ingredients used to create our favorite foods are under serious threat as the climate warms. “Save the flavors” invited guests to enjoy ice cream while discovering how they can help combat the threats of climate change and how to preserve our most beloved flavors on the planet for generations to come.
Actor, RainnWilson And Mandrelboth passionate about climate action, co-founded the initiative with Teacher Gail Whitemanan expert on the global risks of climate change, to draw attention to the current climate crisis and highlight the consequences of climate change on our favorite treats.
Teacher Gail Whiteman explains: “It’s not just about saving flavors, it’s about saving us. By speaking from science to culture, we hope to raise collective awareness of the importance of climate action for all. The future of humanity is affected by actions. taken today by governments, businesses and individuals, but we know that solutions exist. We need bold climate action, and we need it soon.
Climate Basecamp is calling on everyone to contact major food retailers to implement disclosure of endangered ingredients on product packaging. The risk of ingredient extinction must be recognized by companies to raise awareness among buyers nationwide. Otherwise, our favorite foods could be in short supply as the climate warms! Consumers can make an impact by visiting www.climatebasecamp.org to access a social media template to use for outreach and to learn more about the initiative.
About Climate Base Camp
Climate Basecamp is an initiative whose mission is to “make science speak to culture”. They use culture as a lever for change in five areas: food, entertainment, music, sport and fashion.
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SOURCE Climate Base Camp
