Expected to be valued at US$92.1 million in 2023, the reusable cup market is positioned for substantial growth, with projections indicating future expansion at a compound annual growth rate (CAGR) of 5.6%, to reach US$ 159.2 million by 2033. The growth trajectory highlights the growing consumer preference for sustainable and eco-friendly beverage options, aligning with environmental consciousness and reducing plastic waste to Disposable. Market developments highlight the central role of reusable cups in promoting sustainable living and responds to the global shift towards eco-friendly choices in various industries, particularly in the beverage sectors and the hotel industry.
Canada’s Sustainable Effort: Canada is emerging as a significant driver of demand for reusable cups, with the market expected to grow at a rate of 3.8%. This growth is attributed to Canada’s commitment to environmental sustainability, actively pursuing eco-friendly packaging solutions. The country is taking substantial steps towards green packaging and eco-friendly choices in its selection of packaging solutions. An initiative highlighted by the World Economic Forum reveals Canada’s plans to ban six types of single-use plastics. This ban specifically targets items that are commonly found in the environment, have low recycling rates, and have alternative options readily available on the market. These legislative measures from Canada significantly strengthen the reusable cup market, reinforcing the preference for eco-friendly packaging solutions in the Canadian market.
The UK’s thriving food and drink sector: Across the Atlantic, the UK is expected to record an impressive compound annual growth rate (CAGR) of almost 5.1% between 2023 and 2033. The UK food and drink industry, as noted by the Food and Drink Federation, has seen exports in this sector exceed £20 billion, making a substantial contribution to the national economy. Among various industries, the food and beverage sector stands out as the largest manufacturing sector in the UK, further increasing the demand for reusable cups. The growth of this sector is expected to have a positive impact on the reusable cup market as more consumers seek sustainable alternatives to traditional packaging.
These two geographic perspectives illustrate the global shift towards eco-friendly packaging solutions and the positive influence of such initiatives on the reusable cup market.
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The major players operating in the market are focusing on expansion and innovation. All are trying to capture a significant market share. Large companies focus on USPs to increase their sales. Some of the innovations and extensions are as shown below.
- In January 2023, Zhejiang Jupeng Drinkware Co., Ltd. launched stainless steel tumblers with digital display. These extraordinary cups helped the company gain exposure in the reusable cup market. The company strengthens its position by manufacturing innovative products through the use of technology.
The main key players are:
- JOCO Group Pty Ltd.
- Frank Green
- Klean Kanteen
- Zhejiang Jupeng Drinkware Co., Ltd.
- Hydro Flask
- KingStar Industries Co., Ltd.
- Tupperware Brands Company
This section highlights the importance of adopting reusable cups as part of a sustainable lifestyle.
Benefits of reusable cups
Why should you switch to reusable cups? We outline the benefits, including cost savings, style and reduced environmental footprint.
Discover a range of eco-friendly materials used in the production of reusable cups. Bamboo, in particular, is growing in popularity due to its renewable properties.
Personalize your reusable cup to reflect your style. Many brands offer customization services, allowing you to create a unique and durable accessory.
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Reusable Cups Market by Category
By product type
- Up to 12 ounces
- 12 to 20 ounces
- 20 to 30 ounces
- Above 30 ounces
By sales channel
- Hyper/Super Market
- Convenience stores
- Online sale
By end users
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Future Market Insights, Inc. (ESOMAR Certified, Stevie Award Recipient and Member of the Greater New York Chamber of Commerce) provides in-depth insight into the driving factors driving market demand. FMI is the leading global provider of market intelligence, advisory services, advisory services and events for the packaging, food and beverage, consumer, technology, health, industry and chemicals. With an extensive team of more than 5,000 analysts worldwide, FMI provides global, regional and local expertise on diverse areas and industry trends in more than 110 countries.
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