Sea fruits of frozen wild Alaska: the new opportunity to growth of the grocery store

Wisses know that seafood is an opportunity for growth – after all, the number of frequent seafood customers has increased 32% of consumers In the past five years. In addition, customers who buy seafood More often and have greater baskets.

By continuing to make seafood accessible, grocers can build an even larger base of seafood buyers. One way to do so is to educate consumers on the ease and practice of seafood to integrate into meals, especially Frozen.

Many customers of the grocery store already know the advantages of seafood, in particular the seafood in wild Alaska, which is known for its quality, its freshness, its nutrition and its taste. However, they may not be as familiar – or as comfortable – with options as Wild Alaska frozen fruits.

New fresh technologies change the reality of frozen seafood

For a long time, people thought that frozen seafood did not have the same quality as fresh seafood. “This is simply not the case, especially with regard to wild fish,” said John Burrows, Technical director of seafood at Alaska Seafood Marketing Institute.

Alaska seafood are known for its taste and fresh quality. But even the majority of Alaska fish are frozen, said Burrows. With the fishing grounds in Alaska so far from the final markets where seafood will be served, freezing is critical – and even more effective today.

“”Freezing technology today is advanced and occurs as soon as possible after capture to help lock the nutrients inherent in taking. The same fish transported fresh would have a quality reduction, “said Burrows. technology Reduces deterioration, decreases the “fish” taste and locks nutrition, flavor and texture consumers.

Harvest the advantages of frozen seafood in Alaska

Consumers can enjoy several advantages when they select frozen seafood.

• Convenience. Consumers do not have to cook seafood in the days following the purchase. Instead, they can keep seafood in its frozen state and prepare a delicious seafood meal for their schedule. This also allows buying in bulk, which can be more economical, has added burrows.

• High coherent quality. Flash freezing technology seals the taste, texture and nutrition that consumers expect when they make their purchase.

• Food waste reduction. Consumers only need to thaw and cook if necessary.

• Variety. Frozen seafood means availability all year round for many products. Consumers do not have to wait for a type of fish or seafood to be “in season” to take advantage of it.

• Easy to repair from Frozen. Most species can be cooked directly from frozen in a few minutes. “Good seafood actually needs so little time and efforts to be delicious,” said Burrow.

Just as consumers benefit from the advantages of the purchase and preparation of frozen seafood, grocers recognize the advantages of promoting it. “They are able to offer greater quality and an increased variety of wild -fished seafood using Frozen,” said Burrows.

Condeled fish also have an extended shelf life. “Fresh fish should usually be consumed in a few days, even when it is refrigerated,” said Burrows. “While frozen products can be used for months or even years.” This aspect makes logistics simpler, he added.

In addition, Asmi data show that when retailers promote frozen seafood from wild Alaska, they see an average of a 40%sales elevator.

How grocers can help consumers do free seafood dive

Wisses can promote seafood from wild Alaska frozen in many ways. Rick Stein, vice-president of Fresh Foods in FMI Research, Suggest the following strategies:

• Wisses can associate with registered dietitists and educate buyers on the preparation of profitable and nutritious seafood
• Suggest to buy and prepare different types of seafood
• Help consumers learn how to buy frost can contribute to a reduction in food waste
• Highlight the benefits of seafood for the health of sea offers

Circle search suggested that consumers were motivated to buy seafood frozen by the terms “wild, natural and durable” and wild / wild “. Listed grocers could highlight these terms in promotions, with Price, which was another important motivator.

Research also revealed that 25 to 39 years were the most likely to buy frozen fish, especially for lunch and dinner. In this spirit, grocers could promote frozen fish as part of a quick, easy to prepare and healthy meal.

With many types of frozen seafood available most of the year, grocers can create specials or themes, including global options, based on specific seafood.

Cooking demos that combine frozen seafood with ready -to -use sauces and seasonings are a great way to show buyers how fast and easy to cook from Frozen. Online videos on social networks can also help demonstrate appropriate thaw techniques. Asmi combines with USA chiefs and various retailers to accommodate demos and store tastings, which have proven to be very effective – recent summary of USA chefs show a sales elevator of 30 to 50% per event.

Consumers really get involved with the chefs and take recipe ideas as well as the twin seasoning to go with the fish, so that the basket ring is affected positively.

The best way to start preparing frozen fish is to jump directly.

Here are tasty ideas:

For more information on the means of preparing frozen seafood, explore the Cook frozen® Page on www.alaskaseafood.org.