Soft! Gourmet cupcake and ice cream parlor opens third store in Jacksonville

A bakery popular for its gourmet cupcakes, wedding cakes and other specialties as well as ice cream, cookies and brownies welcomes guests to its third dessert shop in the Jacksonville area.

Smallcakes Cupcakery & Creamery opens its new location Tuesday at 11:30 a.m. at 10111 San Jose Blvd. Suite 1 at Crown Point Plaza in Mandarin.

“We typically offer between 22 and 24 flavors of cupcakes. Our most popular is probably the strawberry cheesecake, a special that we make several times a week,” said Brian J. Smith, co-owner of the three area stores with his wife, Stacie.

He said Red Velvet, Wedding Cake and Strawberry were also very popular.

Other cupcakes on today’s menu include:

• Pink Vanilla or Pink Chocolate: A vanilla or chocolate cupcake iced with signature pink buttercream

• The Chocoholic: Chocolate cupcake iced with chocolate buttercream and sprinkled with chocolate shavings

• Hot Fudge Sundae: Chocolate cupcake iced with buttercream and finished with chopped peanuts, hot fudge drizzle and a cherry on top.

• Lemon Drop: Vanilla bean cake filled with a tangy lemon filling then frosted with lemon buttercream

• Sinful Caramel: Vanilla cake topped with caramel buttercream and topped with sea salt

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Smallcakes also offers monthly cupcake specials ranging from strawberry cheesecake to cookie butter, key lime and cinnamon roll, according to the menu.

The cupcakes cost $4.25 each, $22.50 for a half-dozen and $42.50 for a dozen, the store’s website says.

Daily ice cream flavors include Birthday Surprise, Chocolate, Strawberry, Red Velvet, Vanilla Bean, Cookies & Cream and Butter Pecan, according to the menu.

Smallcakes also offers artisan wedding cakes and other made-to-order cakes.

Jacksonville’s first Smallcakes Cupcakery & Creamery opened in 2016 at 13141 City Station Drive in River City Marketplace. The second opened last year at 13740 Beach Blvd. Suite 113 in the Pablo Creek Plaza shopping center.

At approximately 2,450 square feet, Smallcakes Cupcakery & Creamery in Mandarin joins other Crown Point Plaza restaurants including Berndt Ends BBQ, Caprotti’s Sandwich Shop, Nudo and Five Guys.

The Mandarin boutique is open from 11:30 a.m. to 8 p.m. Tuesday to Sunday; and until 9 p.m. on Friday and Saturday.

Teresa Stepzinski is the food reporter for the Times-Union. Follow her on Twitter @TeresaStepz or contact her by email at tstepzinski@jacksonville.com.

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This article originally appeared on Florida Times-Union: Smallcakes Cupcakery & Creamery opens third dessert shop in Jacksonville