Sugar Substitutes Market Expected to Witness Explosive Growth, Surpassing $28.57 Billion by 2033

Sugar substitute market

The sugar substitutes market is expected to reach a value of $28.57 billion by 2033. In 2023, the market value is $17.13 billion. The demand for low-calorie alternatives is growing, which makes the sugar substitutes market expected to grow by 5.2% between 2023 and 2033.

As the world battles lifestyle-related chronic diseases like hypertension, diabetes, and obesity, the demand for artificial sweeteners like stevia, monk fruit extract, and erythritol is likely to increase exponentially in the near future. These sweetening solutions are designed to replicate the exact taste and texture of regular sugar without spiking blood sugar levels, making them a great choice for health-conscious individuals.

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Governments in some countries are also actively promoting the use of low-calorie sweeteners to discourage sugar consumption and associated health issues. Easy availability in supermarkets and e-commerce platforms has also played a pivotal role in expanding the overall market size of sugar substitutes. These artificial sweeteners find their applications in various food and beverages like diet sodas, flavored drinks, ready-to-serve juices, etc.

Despite the current popularity of naturally derived sugar substitutes, artificial sweeteners dominate the sugar substitute market due to their easy availability, affordability, and familiarity with consumers worldwide. Well-established companies in the food and beverage industry have invested heavily in experimenting with their products using artificial sweeteners during production. This has led to the overall expansion of the sugar substitute market in recent years.

“There is a lot of room for innovation in the sugar substitute market. Major players in the companies can blend different artificial sweeteners to create a product that matches the taste and texture of regular sugar. They can even introduce fruit-flavored artificial sweeteners to give consumers a more enjoyable experience. Companies can also focus on selecting plant-based sugar alternatives, thereby appealing to a broader consumer base,” an FMI analyst believes.

Key Takeaways from the Sugar Substitutes Market Report:

  • The sugar substitutes market is expected to grow at a modest rate of 5.2% between 2023 and 2033.
  • Artificial sugar substitute products dominate the global market with a global revenue share of 65.40%.
  • The United States of America is the largest consumer of sugar substitutes, with a revenue share of 33.2%.
  • The United States is followed by China (14.7%), Germany (8.3%) and Japan (5.8%) in terms of consumption of sugar alternatives.
  • The food industry is the largest consumer of sugar alternatives, with a global share of 69.40% of the sugar substitute market.

“The market study conducted by the research manager reveals that the sugar substitute market is witnessing significant growth, driven by the growing awareness among consumers about the health issues associated with sugar consumption. With an increasing demand for low-calorie and sugar-free alternatives”said Nandini Roy Choudhury Food & Beverage Client Partner at Future Market Insights, Inc.

Competitive Landscape of Sugar Substitutes Market:

According to a study by Future Market Insights, the sugar substitutes market is expected to witness exponential growth, driven by massive investments in research and development by key players in the past few years. To meet the constant demand for sugar alternatives, brands have capitalized on this opportunity and expanded across international boundaries. As the demand continues to grow, it is very likely that more local players will enter the fray, contributing to the overall market.

Global Sugar Substitutes Market by Category:

By source:

By type:

  • High Intensity Sweeteners
    • Stevia
    • Aspartame
    • Cyclamate
    • Sucralose
    • Saccharin
    • ACE-K
    • Others
  • High Fructose Syrup
  • Low Intensity Sweeteners
    • D-tagatose
    • Xylitol
    • Maltitol
    • Sorbitol
    • Erythritol
    • Mannitol
    • Others

By product type:

By application:

  • Food and drinks
  • Nutrition and food supplements
  • Drugs
  • Cosmetics and personal care

By region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

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Key developments in the sugar substitute market:

  • A Canadian startup called Biofect Innovations has developed a method to transform substances such as lactose, starch and glycerol into a protein-based sweetener called brazzein, which is thousands of times sweeter than sugar and has enhanced health attributes.
  • Alchemy Foodtech, a Singapore-based startup, has launched a sweetening solution for food companies looking to replace sugar and reduce the overall calories in their products. In February, Subway launched the Siew Dai Chocolate Chip Cookie, which integrates Alchemy SweetFibre, reducing the sugar content of the cookie by nearly 50%.
  • The U.S. Food and Drug Administration (FDA) has approved allose as a new food additive. Allose, a low-calorie sugar substitute naturally found in fruits and vegetables, has a sweetness close to that of sugar without causing blood sugar spikes.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR Certified, Stevie Award Winner, and a member of the Greater New York Chamber of Commerce) offers in-depth insights into the drivers that drive market demand. FMI is the leading global provider of market intelligence, advisory services, consulting, and events for the packaging, food and beverage, consumer technology, healthcare, industrial, and chemicals markets. With an extensive team of over 5,000 analysts worldwide, FMI provides global, regional, and local expertise on diverse industry domains and trends in over 110 countries.

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