There are a few drinks that are synonymous with South Africa.
Amarula, Black Label, Oros and of course, Rooibos tea.
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Many locals will tell you they enjoy a cup of tea, but we don’t make a big deal about it like the Brits do.
That could change given the results of a new study conducted during Men’s Health Month.
According to TimesLive, the South African Rooibos Council commissioned a survey of more than 700 people and looked at men’s tea drinking habits.
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The study provided insight into the beverage choices of men across different professions, settings and age groups.
One of the key takeaways was the relationship between tea drinking and views on a healthier lifestyle.
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Some of the most surprising findings were:
- 46% of men start their day with a cup of coffee and 30% choose Rooibos.
- 9% of men chose water to start their day, 4% chose black tea and 2% chose other infusions (chamomile, chai, etc.).
- Rooibos and beer were tied at 47% as favorite drinks in social settings.
- Rooibos was the drink of choice to end the day with 32% of respondents choosing this drink.
- 19% chose beer at the end of the day and 12% chose coffee.
- 67% of men prioritize drinking water during exercise, but Rooibos comes in second.
What really caught the attention of researchers was the connection between beer and Rooibos. Men reported taking taste, occasion, setting, and health considerations into account when choosing a drink in a social setting.
For hot drinks, it’s once again a close score, with 45% of men preferring coffee, 42% Rooibos, and 42% drinking at least one cup of tea a day.
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And if you thought tea was a drink for “old people,” think again.
- The silent generation (79-96 years old) is the largest consumer of Rooibos, at 67%.
- Millennials (aged 28 to 43) come in second with 48%.
- Baby boomers (aged 60 to 78) represent 44%.
- Generation X (44-59 years old) represents 35%.
- Generation Z (18-27 years old) comes fifth with 30%.
If you want to learn more about this incredible, proudly South African drink, watch the video below:
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Main image courtesy of iStock/kazoka30
