The Best New Breakfast and Bakery Items in Grocery Stores This Year

On busy mornings, these top-rated products make it easier to lift and shine.



<p>Fred Hardy</p>
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Fred Hardy

People Food Awards: Best Breakfast and Bakery Items

Wake up on the right side of the bed with these breakfast items in your pantry (and freezer).

There are both savory and sweet options among our eight winners in this section of the 2024 PEOPLE Food Awards. Each item is quick to prepare for hectic mornings without sacrificing flavor because you know what they say: the breakfast Breakfast is the most important meal of the day!

Related: The Best New Dairy Products in Grocery Stores This Year

Best granola

Kind Banana Peanut Butter Clusters with Dark Chocolate Chunks

Made with a blend of five grains, this crunchy granola is studded with dark chocolate, dried banana pieces and creamy peanut butter.

Buy it! $6 for 11 ounces, kindnacks.com

Best pancakes

Grilled pancakes for Belgian boys

“You’d never know they came out of the freezer,” one tester said of the “fluffy” flapjacks, which heat up in a minute in the toaster or microwave.

Buy it! $7 for 6, target.com

Best waffles

Churro Echo Cinnamon Waffles

Inspired by Spanish and Mexican treats, they have a sweet hint of cinnamon sugar in every bite. “Drizzle it with melted chocolate — it’s a game changer,” said one tester.

Buy it! $3.50 for 10, shoprite.com

Best Muffin Mix

Betty Crocker Batchables Blueberry Muffin Mix

Do a little or a lot! Portion out premixed ingredients (four to 12 servings), add milk and bake freshly baked muffins any time.

Buy it! $7, walmart.com

Best bread

Thomas’ Everything Breakfast Bread

Like an all-in-one bagel, the sliced ​​bread is coated with poppy seeds, garlic, onion and salt. “It’s bold without overpowering the sandwich,” said one staff member.

Buy it! $5, kroger.com

Best oatmeal

365 by Whole Foods Market Carrot Cake Instant Oatmeal

Breakfast can be – and taste like! – a piece of cake. Cinnamon, nutmeg, vanilla and, yes, carrots amp up quick-cooking oats.

Buy it! $3.50 for 8, Wholefoodsmarket.com

Best cereals

Post Berry Pebbles Cereal

“It tastes like the Fruity Pebbles I ate growing up, but actually fruitier,” one staffer said of this berry-flavored puffed rice cereal.

Buy it! $5 for 10 ounces, walmart.com

Best Flavored Bread

Pepperidge Farm Lemon Blueberry Swirl

Generously sprinkled with tangy fruit, each “thick” and “soft” slice is adorned with a ribbon of lemon and blueberry. “I used it to make French toast, and wow! Even my pickiest child gobbled it up,” said one tester.

Buy it! $5, target.com

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