Another vegan! Millions of people in South Africa will roll their eyes when The Body Shop announces it has become the world’s leading beauty brand.1 to achieve 100% vegan product formulations across all ranges including skincare, bodycare, haircare, makeup and fragrance. The entire portfolio of product formulations has been certified by The Vegan Society2.
The beauty brand achieved the ambitious goal it set for itself in 2021, when 60% of its products already bore The Vegan Society brand. The beauty brand continues to pave the way for others.
Refilwe Mashego, Brand Manager at The Body Shop South Africa says: “We did it! Every product formulation from The Body Shop is now certified by the Vegan Society. We have worked tirelessly to achieve this milestone, an ambition that has been our guiding light, our North Star, since The Body Shop was founded in 1976.
“We were the first beauty company to fight against animal testing in cosmetics. We were the first major global beauty brand to use cruelty-free musk in our fragrances.3 and we have now achieved another world first.
The Body Shop upholds and upholds the fundamental belief that animals should not be harmed in the pursuit of beauty. As the fight continues for a global ban on animal testing in cosmetics, for The Body Shop a fully vegan portfolio is a key step towards cruelty-free beauty.
The Vegan Society is a trusted brand as it represents the global benchmark for vegan certification across multiple sectors. The certification process is extremely thorough, with meticulous evaluation of each raw material supplier and manufacturer in the product catalog.
For The Body Shop, this meant that more than 4,000 ingredients had to be validated for more than 1,000 products to carry the label. All certified products will feature The Vegan Society logo, proving the vegan certification of the product formula. In addition to this, a wide selection of products will display the word “vegan” on the front of the package. This means customers can happily slather themselves in their favorite The Body Shop ranges without worrying about labels to check if they align with their values.
The Vegan Society’s Business Development Director, Chantelle Adkins, comments: “We warmly congratulate The Body Shop on achieving 100% of its product formulations being vegan and certified with The Vegan Society’s vegan mark. This is a massive project for them and shows their commitment and dedication to vegan beauty.
“We hope this milestone will set a global standard that other beauty brands will follow and inspire further changes aimed at reducing the use and exploitation of animals in the industry.”
Business as a force for good
Beauty Driving Change is rooted in The Body Shop’s vision that business can be a force for good. Driving positive change for customers, communities and the planet are the main pillars on which the brand is built.
With completely vegan formulations, the products offer superior effectiveness and have a longer shelf life. The ingredients are of natural origin and more concentrated and thus offer more beauty benefits.
“We enable our consumers to engage ethically so that they leave behind a greener footprint for future generations. In South Africa, the standards of beauty products are evolving with the adoption of ingredients that are more naturally derived, better for the body and more effective. We are delighted to be pioneering this change within a global brand with extremely ambitious standards,” continues Mashego.
The vegan cosmetics industry is expected to grow at a compound annual growth rate of 6.31% between 2023 and 2028 and reach $24 billion by 2028. With a movement growing at this substantial rate, this move by The Body Shop also responds to global trends and customer demands.
Additionally, veganism is one of the fastest growing lifestyle movements in the world and “vegan beauty” is booming. 95%4 of vegans and vegetarians look for vegan/vegetarian certification logos when shopping for a brand for the first time.
The Body Shop wants to take care of much more than the human body and each actor of change, each customer can make a difference.
“We are extremely proud of our vegan certification and hope that this milestone will inspire others to become changemakers for people, for the community and for the planet,” concludes Mashego.
1. As of December 2023, The Vegan Society has named The Body Shop as the first global beauty brand to offer 100% vegan product formulations, certified by The Vegan Society.
2. It is possible that old, discontinued formulations not certified by the Vegan Society may still be present on the market as they become available.
3. Made with synthetic, cruelty-free musk.
4. According to The Vegan Society Market Insights – www.vegansociety.com