The rise of Asian flavors in a global market between food services
Rotterdam, Netherlands and London, March 12, 2025 / Prnewswire / – Unilever Food Solutions (UFS) launched its annual third annual
The great culinary change from western to east and from north to south influences the four distinct trends in the world menu of this year:
Street Food Couture – Traditional street foods are raised to gastronomic offers with chief’s expertise in all food service channels, including gastronomy. Generation Z is a major engine of this trend, with 65% seeking a value for money with regard to food and catering experiences. Mexican, Indian, Korean and Philippine Fossine is booming, with a Philippine cuisine that wins the most traction in the United States and Asia. Tacos, burritos, spring rolls, dumplings, bao breads and Korean corn dogs.
Cuisine sans frontières – Globalization and migration mix various food traditions while the chiefs honor their multicultural origins. Travelers wishing to expand their palaces lead to this trend – 76% of tourists are eager to explore local food crops. This helps chefs mix traditional flavors to create something unique. For example, bring spices from Southeast Asia to classics such as pasta, stews and burgers.
Culinary roots – The chiefs relaunch the culinary heritage by discovering recipes, ingredients and hyperlocal kitchens less known and forgotten as the international team of Hunan, Emirati, Basque and Oaxacan.
Dinner designed – The growing demand for personalized and immersive restoration experiences stimulates this trend, 47% of people now prefer to spend money on experiences to material goods.
“Future menus guarantee that chefs are prepared to respond to the evolutionary requests for restaurants by supporting trends in the upper menu,” said Star Chen, CEO of Unilever Food Solutions. “We provide more than 3 million customers worldwide with expert ideas, inspiration for recipes and professional products to satisfy growing appetites for Asian and South American flavors identified in the search for this year. Future menus go from force to force each year, helping chefs to stay to the trend and contribute to two-figures for our business. would recommend UF to others today. ”
The future Menus Trends Book will be followed by custom -made editions locally on
About Unilever Food Solutions
Unilever Food Solutions (UFS) is a business company for chefs, operating in more than 75 countries and representing 20% ​​of the group of companies in Unilever’s Foods. With a team of more than 250 internal chefs, the UFS provides high -quality products, an inspiration from industry and expert support for the food service industry. Our portfolio includes food brands like Knorr Professional and Hellmann, which offer higher performance in professional kitchens. Thanks to innovative recipes, culinary training and positive initiative Kitchens, we help chefs improve creativity, profitability and well-being. Learn more about
On the future research of menus
Future menus 2025 The unilever food solutions’ trends book has been compiled using robust global data and large inputs of chief, including industry reports, social media analysis using 237,000 keywords representing 312 million research in 21 countries, prospects of UFS professionals in 20 professional marketes and online comments. These ideas have been translated into practical solutions and focusing for food service operators worldwide, including recipe ideas, techniques and ingredient solutions.
Publisher’s note: interviews with UFS experts, as well as a range of visual assets from the future Menus Trends Book and the launch event, are available by contacting
1 GlobalData Industry Insights: Condiment and Seasoning Opportunities in Foodservice, 20252 Touchbistro: Gen Z Diner Trends Report, USA, 20243 The Forge (2024) Trend Setter 3.0, Street Food Couture. Chapter 300924. Google Search Interest Analysis for Future Menus 2025 Report. Markets: United States, Canada, Brazil, United Kingdom, Netherlands, Ireland, Germany, Thailand, Indonesia, Malaysia, Singapore, Philippines. Duration: August 2020 to July 2024.4 Roberta Garibaldi: Italian Food and Wine Tourism Report 2023: Trends and scenarios5 The Forge (2024) Trend Setter 3.0, Culinary Roots. Chapter 300924. Google Search Interest Analysis for Future Menus 2025 Report. Markets: United States, Canada, Brazil, United Kingdom, Netherlands, Ireland, Germany, Thailand, Indonesia, Malaysia, Singapore, Philippines. Duration: August 2020 to July 2024.6 Euromonitor: Premiumization 2024
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