The sports nutrition market is poised for remarkable growth, expected to reach US$ 61.6 billion by 2033 with an impressive CAGR of 11.5%.

The sports nutrition market is experiencing remarkable growth, with its value increasing from US$24.8 billion in 2022 to US$26.7 billion in 2023. The projections are even more exciting, with an expected value of $61.6 billion by 2033, representing an impressive compound annual growth rate (CAGR) of 11.5% between 2023 and 2033. This growth is attributed to increasing health consciousness, increased participation in sports and fitness activities and demand for specialized nutrition products among athletes and fitness enthusiasts. As consumers prioritize wellness and performance enhancement, the sports nutrition market continues to expand, offering a wide range of products to meet various needs.

ESOMAR-certified consultancy Future Market Insights (FMI) predicts that the sports nutrition market will record impressive growth through 2021 and beyond. The demand for organic sports nutritional drinks will increase, thereby increasing sales in the market.

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Online training centers and health programs have increased sales of ready-to-drink sports drinks as well as energy bars with an emphasis on sports nutrition. To take advantage of the opportunities currently available, manufacturers are working with local and regional fitness centers.

Key Takeaways from FMI Sports Nutrition Market Research

The trend towards veganism and healthy living among fitness enthusiasts will boost sales of sports nutrition products based on plant-based ingredients. This segment is expected to hold maximum share of the global market. In terms of nature, the organic segment will show higher growth than the conventional segment, supported by the growing demand for natural and organic products. For B2C, flavored sports nutrition drinks are expected to remain dominant throughout the forecast period. The expansion of fitness and online retail channels will drive sports nutrition sales, surpassing a valuation of US$64.1 billion by 2031. The United States is expected to be the most lucrative market in North America during the evaluation period. India will emerge as a lucrative market driven by the growing demand for organic sports nutrition products. in the country

“The increasing prevalence of obesity worldwide is pushing people to opt for a healthy lifestyle. With the emergence of fitness centers and online health classes, manufacturers are forming partnerships and alliances with local and regional fitness centers generating lucrative revenues,” says the FMI analyst.

Competitive landscape

Nestlé SA, Red Bull GmbH, Ajinomoto Co., Inc., Keurig Dr. Pepper, Inc., Nutrabolt, GlaxoSmithKline plc., Optimum Nutrition, Inc., Premier Nutrition Corporation, Biothrive Sciences, Nutrabolt, Now Foods, INC Sports Nutrition, Vitaco Health and Uelzena Group. among others, some leading players operating in the sports nutrition market.

Dive into our methodological framework:

Sports Nutrition Market by Category


By ingredient type:

  • Plant-based ingredient
    • I am a protein
    • Rice Protein
    • Pea protein
    • Potato protein
  • Ingredient of animal origin
    • Creatine
    • Milk protein
    • Whey protein concentrates
    • Casein
    • BCAA (branded chain amino acid)
  • Mixtures

By nature:


By function:

  • Energizing products
  • Rehydration
  • Pre-workout
  • Recovery
  • Weight management

By product form:

  • Ready to drink
  • Energy & Protein Bar
  • Powder
  • Tablets/Capsules

By flavor:

  • Regular
  • Fragrant
    • Fruit punch
    • Berries
    • Citrus
    • Chocolate
    • Vanilla
    • Others

By sales channel:

  • Modern commerce
  • Grocery store
  • Specialized store
  • Pharmacy
  • Online Retail
  • Other sales channel

By nature:

By price range:


  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa

Key questions answered in the report

What is the current value of the sports nutrition market?

Sports Nutrition Market Expected to Surpass US$ 19,302.2 Million in 2021

At what rate has the sports nutrition market grown between 2016 and 2020?

The sports nutrition market is forecast to grow steadily, registering a CAGR of 7.4% between 2016 and 2020.

What are the top trends driving sports nutrition sales?

The growing trend towards clean label and non-GMO products and the easy availability of flavored sports nutritional energy drinks and products will increase sales.

Who are the main players in sports nutrition?

Nestlé SA, Red Bull GmbH, Ajinomoto Co. Inc., Keurig Dr. Pepper Inc., Nutrabolt and GlaxoSmithKline plc. are the major players identified by Future Market Insights.

What will be the demand outlook for the North American sports nutrition market?

North America sports nutrition market demand is expected to grow by 10.7% CAGR during the forecast period of 2021 and 2031.

What is the market share of the major players in the sports nutrition market?

The major players in the sports nutrition market will collectively account for 50-55% of the global market share in 2021.

At what rate will the demand for sports nutrition increase in Europe?

The demand for sports nutrition in Europe will witness healthy growth at a CAGR of 9.9% during the forecast period of 2021 and 2031.

Which are the major countries driving the sales of sports nutrition market?

The leading countries in terms of sports nutrition sales are China, the United Kingdom, the United States, India and Germany.

What is the current market share of Japan and South Korea in the global sports nutrition market?

In 2021, South Korea will account for 0.7% of the global sports nutrition market share, while Japan will contribute more than 0.5% of the global market share.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR Certified, Stevie Award Recipient and Member of the Greater New York Chamber of Commerce) provides in-depth insight into the driving factors driving market demand. FMI is the leading global provider of market intelligence, advisory services, advisory services and events to the packaging, food and beverage, consumer technology, healthcare, industry and chemicals. With an extensive team of more than 5,000 analysts worldwide, FMI provides global, regional and local expertise on diverse areas and industry trends in more than 110 countries.

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