This fast food chain has just beat McDonald’s as the largest in the world
McDonald’s and Starbucks have been considered the largest food chains in the world for decades. The two famous sites of food and drinks from the United States and have locations worldwide, most living humans with a kind of brand recognition. However, according to a new report, a chain has exceeded both to become the biggest fast food chain in the world – and you have probably never heard of it.
Mixue Bingcheng, a bubble tea brand in Hong Kong, is now operating the most outlets worldwide
In September 2024, Mixue Bingcheng, the Bulles tea emporium, which translated by Honey Snow City, operated more than 45,000 points of sale worldwide. Almost 90% of mixed stores can be found in China. There are also locations in the Asia-Pacific region, including Indonesia, Vietnam and Malaysia. Since this week, it is the largest food and drinking chain in the world “by many stores,” reports CNN. However, according to Momentum Works, he still follows other brands in a key factor – sales – including Starbucks, Inspire Brands (owner of Dunkin ‘and Baskin -Robbins) and Tim Hortons. Nevertheless, the Wall Street Journal reports: “Forget McDonald’s. This Chinese fast food chain is now the largest in the world.”
He sells bubble tea and an inexpensive soft serve
The brand, which sells a smooth service for only 1 yuan (15 cents) per cone and bubble tea, experienced significant growth on Monday, actions jumping over 40% on its first day of negotiation in Hong Kong. Last week, he raised $ 444 million in a public call to public, according to the Hong Kong Stock Exchange. It is currently the most immense list in the country this year. “The demand of retail and institutional investors has been strong, as planned,” said Devi Subhakesan, co-founder of the Investory PTE Research Research Company.
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Most profits come from sales of franchisees
According to its recent prospectus, 99% of stores are franchised and most of the company’s income comes from ingredient sales, including milk, coffee and syrups and equipment to its global network of more than 45,000 franchisees. The model is powered by a “complete end-to-end supply chain,” he says. This includes supply, production, logistics, research and development and quality control.
They have a “clear understanding of their request”
“As the market capacity can be uncertain in industry (cold drinks), the fact that Mixue can sell raw materials to its own franchisees and have a clear understanding of their request gives it a lot of agency compared to others,” said Kenny Ng Lai-Yin, strategist at Everbright Securities International.
The founder was aimed at serving people for “two American dollars”
What are some of the most unique aspects of brands? Drinks cost very little – between 2 and 8 yuan (30 cents at $ 1.20) and there is a catchy theme song and a snow mascot. Zhang Honghao, the founder of Mixue, was born into a poor family and has a simple strategy: “Let people around the world eat well and drink well for only two US dollars,” he previously told the Chinese state media.
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Leah Groth
Leah Groth has decades of experience covering all things related to health, well-being and physical form. Find out more about Leah
