Thyron Mathews of ‘Barbecue Showdown’ says social media got him noticed
This is part of an occasional series about Iowa influencers who are finding new ways to tell the state’s story through social media.
Thyron Mathews remembers standing in front of a flaming pit of coals and meat when he was 10 years old in Royal, Florida. He watched what would be his family’s dinner after his father asked him to watch the food for a few minutes while he ran to the store.
Mathews didn’t cook on a pellet grill or smoker. Instead, he helped his father prepare their family’s dinner in a brick pit, throwing coal into it to maintain the heat. Without realizing it at the time, Mathews was learning a family tradition of Southern barbecue.
“It was something I didn’t know I was doing,” he said. “It was just a chore.”
His parents would become his biggest supporters, believing in him when others did not.
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“It’s one of those things that keeps them going,” Mathews said. “And I know my dad is in heaven right now, bragging about me, and to me, that’s the most important thing of all. I get to tell our story and I always remember it through what I like.”
Giving back to the community came before the business
Mathews moved to Iowa to play college football. His parents worked two jobs and sacrificed to ensure he could become the first in his family to attend college.
“While I could have worked to pay my bills or even support myself, they allowed me to focus on my studies,” Mathews said.
He started his barbecue career as a volunteer. Her church needed someone to cook for community meals.
“It was non-stop,” Mathews said. “We wanted to constantly intentionally give time and effort to others.”
Mathews and his wife, Terri, decided to start a catering business in Oelwein, Iowa. Naturally, they named the business one after the other: T&T Barbecue and Catering.
During this time, Mathews was learning different cooking styles and flavor profiles from Terri and racking up wins in state and county barbecue competitions.
Serving barbecue to hundreds of people while catering prepared Thyron for his biggest barbecue competition yet: Netflix’s “Barbecue Showdown,” which he won in 2023.
Social media helped Netflix view Thyron Mathews as a perfect candidate for the pit
As the restaurant industry began to boom, so did the couple’s social media presence. Mathews used videos of him “molding,” or basting meat or catering for hundreds of people to create a following. He eventually caught the attention of the producers behind Netflix’s “Barbecue Showdown,” who thought he would be a great fit for the series.
“I thought it was a scam,” Mathews said with a laugh. “I was like ‘hang up, hang up,’ and then finally they contacted my wife and she was like, ‘Honey, I don’t think this is a scam.'”
At one point, Mathews was unsure if he would be accepted for the show. But Terri Mathews always reassured him that not only would he succeed on the show, he would win.
“I was privileged to have this opportunity,” Mathews said. “I really didn’t expect anything, but my wife has always been my biggest cheerleader.
Thyron Mathews Brings Iowa Pride to Netflix
Representing Iowa was always at the forefront of Mathews’ mind as he gained popularity online and started the show. Iowans haven’t forgotten it either.
“The people of Fayette County just rolled out the red carpet and it’s just a tribute to kind Iowa, kind Iowa, strong Iowa,” Mathews said.
Since the “BBQ Showdown”, Mathews’ presence has grown and he has been asked to host more events like the Memphis Smoke Slam in Memphis, Tennessee.
No matter where he travels, he always salutes Iowa.
“Going out there and representing the people of Iowa was an incredible opportunity,” Thyron said.
The hardest part of Netflix’s “Barbecue Showdown”? The trench coat
The hardest part of the show for Mathews was definitely the trench coat. He had to learn how to prepare high-quality food with the bare minimum of tools. There was no smoker or grill, just dirt, wood or coal and an open flame.
Contestants had to cook in “the trench,” which one host described as a “barbecue playground/hellscape.”
The trench required competitors to cook their meat over an open fire while enduring the elements. Mathews described trenching as a more primitive type of cooking because fire came first.
“It was hot, it was cold, it was raining, but it was just like a regular spring in Iowa,” he said jokingly.
The trench tested Mathews, but now when he serves, he knows he can handle just about any test that comes his way. Especially since at the start of the show, he said he felt a little small compared to his competitors who were Michelin-starred chefs.
Mathews jokes that as a self-taught grill master, he studied cooking at the “University of YouTube” and family traditions.
“I never had any professional experience,” Mathews said. “The only thing I had was my family recipes to fall back on.”
Netflix show helps Iowan bond BBQ brothers
The heat of the competition didn’t stop Mathews from making friends. He quickly bonded on and off the show with Logan Sandoval, chef and co-owner of Zef BBQ.
“Not that I was intimidated by him, but I knew T. was the one to really watch out for because he knew what he was doing,” Sandoval said.
Respect went both ways. One of the final episodes required the contestants to work as a team. Mathews instinctively chose Sandoval.
One of the judges asked outside of the show why he would team up with his biggest competition. Mathews said Sandoval was the “scariest” competitor and wanted to be part of a winning team. The two were such a good duo that they won the challenge.
“Even though we were competing, we both had a really big passion for barbecue, and I think that’s what brought us together,” Sandoval said.
Mathews has knowledge of old-fashioned barbecue, while Sandoval has more experience with new styles of barbecue. Both drew on each other’s wisdom. The two clashed in the last episode and the outcome had no impact on their bromance.
“To me, Thyron is a humble and comforting guy,” Sandoval said. “This guy is so talented.”
Thyron Mathews hosts a barbecue and beer at the Ballpark in Des Moines
Mathews will help organize the Des Moines BBQ & Brew at the Ballpark with the Iowa Pork Producers. The June 22 event will see 30 teams compete to win $10,000 in cash prizes.
Tickets are $20 pre-order and $30 at the door and include free samples. Mathews teaches a barbecue boot camp class.
“Thyron not only has a passion, but he is also an expert in preparing pork,” said Joyce Hoppes, spokeswoman for the Iowa Pork Producers Association. “And to see him out there, talking to consumers and the public and sharing his expertise is incredible.”
Learn more barbecue tips from Netflix champ Thyron Mathews
Mathews shares with Des Moines Save his barbecue tips for the Off Hours newsletter this week.
Sign up now at DesMoinesRegister.com/OffHours to receive the newsletter in your inbox Thursday morning.
Where to find and follow Thyron Mathews
Known for: catering large and small barbecue events, sharing grilling videos and T&T Barbecue and Catering products such as mop sauce.
Kate Kealey is a general assignment reporter for the Register. Contact her at kkealey@registermedia.com or follow her on Twitter at @kkealey17.
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