TORONTO–(BUSINESS WIRE)–June 27, 2024–
There’s a new kid on the block and he lives up to the hype. Discover the 100% dairy-free creamy block from Violife®, the first-ever block of dairy-free cream cheese sold in Canada. The new creamy block can be whipped, spread and even baked, meaning Canadians can finally enjoy their favorite dairy-free cream cheese recipes. Creamy Block is currently available at retailers across the country, including Save-On-Foods and Longo’s, and will continue to roll out throughout the summer in select Loblaws banner stores.
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Violife’s New Creamy Block Cheesecake Recipe (Photo: Business Wire)
“Cream cheese has made its way into many dishes Canadians know and love – baked into cheesecake, spread on Montreal-style bagels and even rolled into sushi – and our new Creamy Block hands over the mic to a perfect dairy-free alternative to cream cheese for your timeless recipes,” says Meryem Leyoussi, Commercial and Brand Manager, Violife Canada. “The new Creamy Block has the irresistible richness and tang of traditional cream cheese, along with a velvety, smooth mouthfeel, but without the dairy. We can’t wait for Canadians to discover all the delicious possibilities of Creamy Block, whether roasted into creamy pasta or whipped into delicious savory dips for BBQs and picnics. Bake it, spread it or whip it, there’s no denying the irresistible taste of Creamy Block and all the ways you can enjoy this dairy-free pioneer.”
New kid on the block
The new Violife creamy block is a must-have addition to your summer menu that will have jaws dropping and tongues wagging. To celebrate, Violife is bringing the ‘Block’ to summer block parties with a feast for the senses at street fairs and festivals across the country. All summer long, festival-goers can experience the Violife difference at summer’s hottest street parties, including:
- Crescent Street Grand Prix (Montreal, QC) – June 6-9, 2024
- Street party in Khatsahlano (Vancouver, BC) – July 6, 2024
- Salsa on St. Clair (Toronto, ON) – July 6 & 7, 2024
- Beaches Streetfest (Toronto, ON) – July 25-27, 2024
- Punchbowl Fest (Vancouver, BC) – July 27, 2024
- Rosé Disco (Vancouver, BC) – July 28, 2024
- Taco Fest (Toronto, ON) – August 9-11, 2024
The new creamy block joins Violife’s lineup of mature cheddar-style slices, cheddar-style shreds, mozzarella-style shreds, smoked provolone-style slices and dairy-free feta-style products, all of which are known for being as delicious as they are versatile. Violife has created products that take culinary creations to the next level and that everyone at the table can enjoy, regardless of their dietary choices or lifestyle.
About Violife
Violife is a leading brand dedicated to creating delicious, high-quality plant-based alternatives to dairy. Committed to innovation and taste, Violife’s range of dairy-free cheeses and spreads deliver a delicious experience without compromising on taste or texture. With a mission to revolutionize the plant-based food industry, Violife continues to push the boundaries and delight taste buds around the world.
Today, the Violife dairy-free product line in Canada includes these 12 flavors and formats:
Shreds – Cheddar Style, Mozzarella Style and Tex-Mex Style
Slices – Cheddar Style, Mature Cheddar Style and Smoked Provolone Style
Cream Cheese Alternative – Original Creamy, Chive Creamy, Creamy Block
Corner – Parmesan style
Block – Feta Style, Mediterranean “Grill Me”
Violife’s collection of delicious cheese alternatives is free of dairy, nuts, soy and gluten, and is made with non-GMO ingredients and vegetable oils. A selection of Violife products are available across Canada at major food retailers, natural/specialty stores and vegan stores, with suggested retail prices ranging from CA$5.99 to CA$7.99 per pack.
To learn more about Violife, please visit https://www.violife.com/en-ca and check out @violifeca on Instagram for recipe ideas – from dairy-free dinners to delicious vegan desserts.
Social media handles:
Instagram: @vilifeca and @vilife_foods
TikTok: @violife_foods
About Upfield
Upfield, the future of tasty food, is the global leader in plant-based food, driving positive change for people and the planet in four key categories: butters and spreads, creams, liquids and cheeses . Upfield’s iconic brands – including Flora, Becel + ProActiv, Rama, Country Crock, BlueBand and Violife – along with dozens of local gems, are well-known and loved by consumers around the world. Upfield’s investment in R&D allows it to constantly push the boundaries, with more than 150 Upfield food scientists and specialists working at its state-of-the-art food science center in Wageningen in the Netherlands. Upfield’s brands are manufactured in 14 wholly-owned manufacturing facilities in 90 countries. Upfield’s purpose – to make people healthier and happier, with natural, nutritious and delicious plant-based foods that are good for you and our planet – is at the heart of every decision it makes. In Canada, Upfield is headquartered in Toronto, Ontario, and has a manufacturing facility in Brantford, Ontario. For more information, visit https://www.upfield.com.
*Nielsen, Canadian dollar and unit sales of alternative cheese, last 52 weeks, week ending 04/20/2024. Violife® Dairy-Free Cream Cheese: 25.4% dollar share, 24.8% unit share of category sales.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240627383802/en/
CONTACT: For media inquiries and interviews:
Vanessa Powell | Ready or Not |vanessa@areyoureadyornot.com| 289-828-5939
KEYWORD: NORTH AMERICA CANADA
SECTOR KEYWORD: SUPERMARKET RETAIL LARGE STORES FOOD/DRINK
SOURCE: Violife
Copyright Business Wire 2024.
PUB: 06/27/2024 11:13 AM/DISC: 06/27/2024 11:13 AM
http://www.businesswire.com/news/home/20240627383802/en
