What is the impact of inflation on consumers’ diet and purchasing behavior?

According to a report released last week by consumer research platform Attest, about 60% of Americans are struggling to afford food as price hikes intended to offset inflation limit what they can buy. , in what quantity and where they do it.

Realizing that many consumers feel stuck and facing volume shortfalls, FMCG manufacturers and retailers are rethinking their marketing strategies, with some opting for more promotions and others playing the long game and maintaining prices stable even if they lose market share in the short term. .

In this episode of FoodNavigator-USA’s Soup-To-Nuts podcast, Todd Fellerman, chief commercial officer of Attest, shares the findings of the consumer research company’s report released September 13: “Coping with Food Insecurity : a guide to changing consumer behavior for F&B brands and retailers.’​ It explains who is struggling to afford food, how it affects their purchasing habits and loyalty. It also sheds light on how people of all socio-economic and regional levels approach cooking in today’s economic environment and what they look for from brands as they balance both their budgets and their lifestyles. more and more loaded. And finally, it offers tips for attracting and retaining consumers in today’s landscape.

Inflation May Be Slowing, But Food Prices Aren’t Falling

According to data released last week by the Department of Labor, consumer prices for food eaten at home in the United States increased 0.2% in August from the previous month – somewhat slower than July’s 0.3% month-over-month increase, but a reversal from July’s 0.3% month-over-month increase. slight decrease in flat rates from one month to the next since February.

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